NEW YORK, Jan. 26, 2011 /PRNewswire/ -- Iconix Brand Group,
Inc. (Nasdaq: ICON) unveiled today its spring 2011 multi-media
advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's®.
Vanessa Hudgens is an award-winning actress and recording
artist known for her starring role in the High School
Musical movie series. Hudgens is following the highly
successful Candie's campaigns with superstar Britney Spears. Candie's is sold
exclusively at Kohl's Department Stores nationwide (NYSE: KSS) and
Kohls.com.
(Photo: http://photos.prnewswire.com/prnh/20110126/NY36312
)
"Ever since I saw Fergie do the ads for Candie's, I fell in
love. It's such an honor to be a Candie's girl," commented
Vanessa Hudgens. She added, "We had
a blast shooting the campaign, one of my favorite sets was using
the diner countertop as a runway, it's definitely not every day I
get to do that."
The campaign was shot at the Pink Motel in Sun Valley, CA by fashion photographer
Tony Duran. In classic
Candie's style, Hudgens poses playfully in the motel's diner
dancing on the counter, outside with a neon sign holding balloons
and in one of the motel's rooms having a pillow fight. The
marketing campaign was created by the Iconix in-house marketing
team.
Dari Marder, chief marketing officer, Iconix Brand Group,
stated, "Candie's enjoyed a fantastic partnership with Britney Spears these past two years and for
2011, we proudly introduce our newest Candie's girl, Vanessa Hudgens, ushered in by none other than
Britney herself. The campaign creative was inspired by Twitter with
Vanessa offering fans behind the scenes-like photos and sound bites
about each shot."
The campaign will debut in March issues of fashion and lifestyle
magazines such as Seventeen, Teen Vogue and
Cosmopolitan and Kohl's marketing vehicles such as outdoor
billboards, in-store graphics, tab, online and direct mail.
Julie Gardner, Kohl's executive
vice president and chief marketing officer, stated, "Vanessa Hudgens is relevant in today's pop
culture and a style icon. We are very excited to feature her in our
spring Candie's campaign and are confident she will resonate with
our young shoppers who want great style at a great value."
Hudgens will make personal appearances on behalf of Candie's as
well as attend a launch party for the brand. She will star in the
upcoming films Beastly and Sucker Punch this
spring.
While serving as the Candie's spokesperson, Vanessa will be
tweeting from the Candie's Twitter page, giving Candie's followers
a behind the scenes glimpse into her world. Her tweets will all
contain a "- Vanessa" at the end. To follow Vanessa and Candie's
follow @Candiesbrand on Twitter and become a fan of Candie's on
Facebook at www.facebook.com/candies.
Past Candie's spokespeople include Britney Spears, Fergie, Hilary Duff, Jenny
McCarthy and the Dixie Chicks.
About Iconix Brand Group, Inc: Iconix Brand Group, Inc.
owns, licenses and markets a growing portfolio of consumer brands
including CANDIE'S (R), BONGO (R), BADGLEY
MISCHKA (R), JOE BOXER (R)
RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R),
DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST
(R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an
interest in the ARTFUL DODGER (R), ED
HARDY (R), ECKO (R), MARC
ECKO (R), ZOO YORK (R), MATERIAL GIRL(TM) and PEANUTS (R)
brands. The Company licenses its brands to a network of leading
retailers and manufacturers that touch every major segment of
retail distribution from the luxury market to the mass market in
both the U.S. and worldwide. Through its in-house business
development, merchandising, advertising and public relations
departments Iconix manages its brands to drive greater consumer
awareness and equity.
About Kohl's: Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a
family-focused, value-oriented specialty department store offering
moderately priced, exclusive and national brand apparel, shoes,
accessories, beauty and home products in an exciting shopping
environment. Kohl's operates 1,089 stores in 49 states with a
commitment to environmental leadership. In support of the
communities it serves, Kohl's has raised more than $150 million for children's initiatives
nationwide through its Kohl's Cares(R) cause merchandise program,
which operates under Kohl's Cares, LLC, a wholly-owned subsidiary
of Kohl's Department Stores, Inc. For a list of store locations and
information, or for the added convenience of shopping online, visit
www.kohls.com.
Contact:
|
|
Tara Levy
|
|
Iconix Brand Group
|
|
Public Relations
Director
|
|
212.730.0030/
tlevy@iconixbrand.com
|
|
|
|
Vicki Shamion
|
|
Kohl's Department
Stores
|
|
Senior Vice President of Public
and Community Relations
|
|
262.703.1464/
Vicki.shamion@kohls.com
|
|
|
SOURCE Iconix Brand Group, Inc.