Candie's Unveils 'Heroes' Star Hayden Panettiere as its New Spokesperson
February 20 2008 - 4:01PM
PR Newswire (US)
NEW YORK, Feb. 20 /PRNewswire-FirstCall/ -- Iconix Brand Group,
Inc. (NASDAQ:ICON) (the "Company") announced today that Hayden
Panettiere will star in the Company's junior brand, Candie's(R),
spring 2008 multi-media advertising and marketing campaign for
Kohl's Department Stores. Hayden is an award-winning actress,
recording artist, activist and a star of NBC's hit television
series, "Heroes." Panettiere is following in the high-heeled slides
of past Candie's girls such as Grammy(R) award-winning artist
Fergie, Hilary Duff and Destiny's Child. (Photo:
http://www.newscom.com/cgi-bin/prnh/20080220/NYW123 ) Hayden
Panettiere stated, "I am excited to be working with Candie's. Their
campaigns are fun and playful and always feature the hottest stars.
I am honored to be the new Candie's 'girl' and I look forward to
working with them on lots of exciting projects." The print ads have
a classic Candie's flare; they are sweet yet sexy and embody a bit
of fantasy. The campaign was shot at Serendipity 3 in New York City
by photographer, Giuliano Bekor. Panettiere will make personal
appearances on behalf of the brand as well as attend a launch party
in Hollywood, CA later this month. Candie's is sold exclusively at
Kohl's Department Stores and http://www.kohls.com/. Dari Marder,
Chief Marketing Officer, Candie's, commented, "We are thrilled to
have signed Hayden as our new Candie's girl. As one of Hollywood
hottest stars, she personifies what we look for in a spokesperson.
Hayden is not only talented and beautiful but also funny and
irreverent and our Candie's customer loves her." Julie Gardner,
Kohl's Executive Vice President and Chief Marketing Officer, said,
"We are excited for Hayden to star in the Candie's multi-media
campaign this spring and we are confident she will resonate with
our shoppers and drive excitement for the brand, sold exclusively
at Kohl's." Later this year, Hayden will be seen in the feature
film, "Fireflies in the Garden" in which she co-stars with Julia
Roberts and Emily Watson and will also release her debut album on
Hollywood Records. About Iconix Brand Group, Inc. Iconix Brand
Group Inc. (NASDAQ:ICON) owns, licenses and markets a growing
portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG
(R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON
(R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R) and STARTER
(R). The Company licenses it brands to a network of leading
retailers and manufacturers that touch every major segment of
retail distribution from the luxury market to the mass market in
both the U.S. and around the world. Iconix, through its in-house
advertising, promotion and public relations agency, markets its
brands to continually drive greater consumer awareness and equity.
About Kohl's Based in Menomonee Falls, Wis., Kohl's (NYSE:KSS) is a
family-focused, value-oriented specialty department store offering
moderately priced, exclusive and national brand apparel, shoes,
accessories, beauty and home products in an exciting shopping
environment. By the end of April, Kohl's will operate 958 stores in
47 states, and in the fall of 2008, Kohl's will celebrate the
opening of its 1000th store. A company committed to the communities
it serves Kohl's has raised more than $85 million for children's
initiatives nationwide through its Kohl's Cares for Kids(R)
philanthropic program. For a list of store locations and
information, or for the added convenience of shopping online, visit
http://www.kohls.com/. Contact: Iconix Brand Group, Inc. Kohl's
Maria Dolgetta Vicki Shamion Director of Public Relations Vice
President, Public Relations 212.819.2084 262-703-1464 Kohl's Jam
Stewart Public Relations 262-703-7736
http://www.newscom.com/cgi-bin/prnh/20080220/NYW123
http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc.
CONTACT: Maria Dolgetta, Director of Public Relations of Iconix
Brand Group, Inc., +1-212-819-2084, ; or Vicki Shamion, Vice
President, +1-262-703-1464, , or Jam Stewart, +1-262-703-7736, ,
both of Kohl's Public Relations Web site: http://iconixbrand.com/
http://www.kohls.com/
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