Kohl's Brings the Exclusive Food Network Brand to Kitchens Nationwide
September 27 2006 - 7:24AM
Business Wire
Kohl�s Corporation (NYSE:KSS) and Food Network today announced an
exclusive licensing relationship to develop a Food Network-branded
line of home goods, including cookware, dinnerware, kitchen
gadgets, cutlery, pantryware and food storage, kitchen electrics
and table linens. Continuing its strategy of bringing innovative
and exclusive brands to its customers, Kohl�s will carry the line
at Kohl�s stores nationwide and at Kohls.com, beginning in the fall
of 2007. The newly created relationship marks the first national
home merchandise launch for Scripps Networks, Inc. � the parent
company of Food Network, HGTV, DIY Network, GAC and Fine Living
television networks, and is a subsidiary of The E.W. Scripps
Company (NYSE: SSP). In addition to offering new merchandise,
Kohl�s and Food Network will fully integrate marketing
opportunities with Food Network programming and celebrity chefs.
�The Food Network brand is synonymous with excellence, variety and
excitement,� said Kevin Mansell, president of Kohl�s Corporation.
�This exclusive, new partnership blends the Food Network
entertainment that consumers love with world class brands they
expect from a trusted national retailer like Kohl�s. This is yet
another way Kohl�s continues to deliver on our mission of brands,
value and convenience while further differentiating in the
marketplace.� �We are thrilled to bring the strength of Food
Network into this new arena and believe that our relationship with
Kohl's will extend our brand into the marketplace in an exciting
new way,� said Brooke Johnson, president of Food Network. The
development of a housewares line will enable us to reach new
consumers as well as the passionate and loyal viewers of Food
Network.� Food Network has become one of the fastest growing
networks among cable and satellite subscribers over the past five
years and is currently available in 90 million homes across the
country. �One of the most watched television networks in the
nation, Food Network will be giving our viewers and Kohl�s
customers� exclusive access to products that will bring the Food
Network experience to life in their own kitchens,� said John
Lansing, president of Scripps Networks. �As we execute our strategy
to extend our cable television brands into the retail sector,
Kohl�s national consumer reach and aggressive growth strategy make
them the ideal partner.� United Media, the licensing subsidiary of
The E.W. Scripps Company, assisted Food Network in the early phase
of negotiations with Kohl's. About Kohl�s Based in Menomonee Falls,
Wis., Kohl�s is a family-focused, value-oriented specialty
department store offering moderately priced, exclusive and national
brand apparel, shoes, accessories, beauty and home products in an
exciting shopping environment. By the end of 2006, Kohl�s will
operate 817 stores in 45 states. For a list of store locations and
information, or for the added convenience of shopping online, visit
Kohl�s Web site at www.kohls.com. In addition, Kohl�s recently
launched transformationnation.com, allowing customers to view the
latest fall fashion essentials, interact with a virtual wardrobe
planner, and stay up-to-date on fashion trends from industry
experts. About Food Network FOOD NETWORK (www.foodnetwork.com) is a
unique lifestyle network and Web site that strives to be way more
than cooking. The network is committed to exploring new and
different ways to approach food - through pop culture, competition,
adventure, and travel - while also expanding its repertoire of
technique-based information. Food Network is distributed to 90
million U.S. households and averages more than seven million Web
site users monthly. With headquarters in New York City and offices
in Atlanta, Los Angeles, Chicago, Detroit and Knoxville, Food
Network can be seen internationally in Canada, Australia, Korea,
Thailand, Singapore, the Philippines, Monaco, Andorra, Africa,
France, and the French-speaking territories in the Caribbean and
Polynesia. Food Network is one of five popular lifestyle networks
operated by Scripps Networks, a division of The E.W. Scripps
Company, which also owns and operates HGTV (www.hgtv.com), DIY
Network (www.diynetwork.com) FINE LIVING (www.fineliving.com), and
Great American Country (www.gactv.com). Kohl's Corporation
(NYSE:KSS) and Food Network today announced an exclusive licensing
relationship to develop a Food Network-branded line of home goods,
including cookware, dinnerware, kitchen gadgets, cutlery,
pantryware and food storage, kitchen electrics and table linens.
Continuing its strategy of bringing innovative and exclusive brands
to its customers, Kohl's will carry the line at Kohl's stores
nationwide and at Kohls.com, beginning in the fall of 2007. The
newly created relationship marks the first national home
merchandise launch for Scripps Networks, Inc. - the parent company
of Food Network, HGTV, DIY Network, GAC and Fine Living television
networks, and is a subsidiary of The E.W. Scripps Company (NYSE:
SSP). In addition to offering new merchandise, Kohl's and Food
Network will fully integrate marketing opportunities with Food
Network programming and celebrity chefs. "The Food Network brand is
synonymous with excellence, variety and excitement," said Kevin
Mansell, president of Kohl's Corporation. "This exclusive, new
partnership blends the Food Network entertainment that consumers
love with world class brands they expect from a trusted national
retailer like Kohl's. This is yet another way Kohl's continues to
deliver on our mission of brands, value and convenience while
further differentiating in the marketplace." "We are thrilled to
bring the strength of Food Network into this new arena and believe
that our relationship with Kohl's will extend our brand into the
marketplace in an exciting new way," said Brooke Johnson, president
of Food Network. The development of a housewares line will enable
us to reach new consumers as well as the passionate and loyal
viewers of Food Network." Food Network has become one of the
fastest growing networks among cable and satellite subscribers over
the past five years and is currently available in 90 million homes
across the country. "One of the most watched television networks in
the nation, Food Network will be giving our viewers and Kohl's
customers' exclusive access to products that will bring the Food
Network experience to life in their own kitchens," said John
Lansing, president of Scripps Networks. "As we execute our strategy
to extend our cable television brands into the retail sector,
Kohl's national consumer reach and aggressive growth strategy make
them the ideal partner." United Media, the licensing subsidiary of
The E.W. Scripps Company, assisted Food Network in the early phase
of negotiations with Kohl's. About Kohl's Based in Menomonee Falls,
Wis., Kohl's is a family-focused, value-oriented specialty
department store offering moderately priced, exclusive and national
brand apparel, shoes, accessories, beauty and home products in an
exciting shopping environment. By the end of 2006, Kohl's will
operate 817 stores in 45 states. For a list of store locations and
information, or for the added convenience of shopping online, visit
Kohl's Web site at www.kohls.com. In addition, Kohl's recently
launched transformationnation.com, allowing customers to view the
latest fall fashion essentials, interact with a virtual wardrobe
planner, and stay up-to-date on fashion trends from industry
experts. About Food Network FOOD NETWORK (www.foodnetwork.com) is a
unique lifestyle network and Web site that strives to be way more
than cooking. The network is committed to exploring new and
different ways to approach food - through pop culture, competition,
adventure, and travel - while also expanding its repertoire of
technique-based information. Food Network is distributed to 90
million U.S. households and averages more than seven million Web
site users monthly. With headquarters in New York City and offices
in Atlanta, Los Angeles, Chicago, Detroit and Knoxville, Food
Network can be seen internationally in Canada, Australia, Korea,
Thailand, Singapore, the Philippines, Monaco, Andorra, Africa,
France, and the French-speaking territories in the Caribbean and
Polynesia. Food Network is one of five popular lifestyle networks
operated by Scripps Networks, a division of The E.W. Scripps
Company, which also owns and operates HGTV (www.hgtv.com), DIY
Network (www.diynetwork.com) FINE LIVING (www.fineliving.com), and
Great American Country (www.gactv.com).
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