Candie's Announces Strategic Marketing Alliance with Superstar, Hilary Duff; Company Partners with Kohl's for Its Fall Televisio
June 08 2005 - 8:30AM
Business Wire
Candie's, Inc., (NASDAQ: CAND) (the "Company") unveiled today that
its fall television and print advertising campaigns for Candie's(R)
will feature superstar, Hilary Duff. Hilary is known to America as
what Hollywood likes to call a "triple-threat star" because she has
become a music, film and television phenomenon. With more than
twelve movies and television shows and selling more than 12 million
albums, Hilary is clearly the perfect choice to appear in the
Company's fall campaign to launch the junior brand of apparel
exclusively at Kohl's 670 department stores. Commenting on her new
role, Hilary Duff stated, "I am so excited to be the new Candie's
girl! There have been so many great people that have done Candie's
ads in the past, and I feel like I am in good company with Kelly
Clarkson, Dixie Chicks, Destiny's Child and a lot of really cool
people." Neil Cole, CEO, Candie's, Inc., stated, "Hilary is the
perfect Candie's spokesperson. She is one of today's most
recognized stars. Her image mirrors the Candie's girl, she is fun,
confident and has a great attitude. We are excited to be partnering
with this smart and talented young lady." "Hilary embodies the fun,
trendy spirit of the Candie's brand as well as the fashion and
family focus of the Kohl's brand," said Kevin Mansell, Kohl's
President. "We are confident that the apparel offering coupled with
the advertising campaign will resonate with today's young shoppers
and further differentiate Kohl's in the marketplace." Added Hilary
Duff's business partner Robert Thorne, "While Hilary continues to
be first on the list of so many great brands looking for the best
celebrity endorsement opportunities, we have been extremely
selective in choosing partners such as Candie's whose product
Hilary believes in and who provide opportunities supporting
Hilary's film, television and music careers. The strategic alliance
of Hilary and Candie's is win, win." The campaign was created by
Candie's in-house marketing team and shot and directed by the
talented and renowned, Moshe Brakha. The television commercial is a
fast paced, music driven spot ala an MTV music video. In the coming
months, Hilary Duff will be integrated into the marketing launch of
Candie's at Kohl's. Hilary was recently named one of People
Magazine's 50 most beautiful people and one of Teen People
Magazine's hottest stars under 25. Hilary is currently filming a
new movie, Material Girls, also starring her sister Haylie, and
this upcoming summer will be Hilary-mania with her new movie A
Perfect Man co-starring Heather Locklear and Chris Noth hitting
theaters on June 17, a new single releases in June, and her latest
album will hit stores August 16. And if that was not enough, Hilary
will also be launching her Still Most Wanted North American arena
tour this summer. About Candie's, Inc. Candie's, Inc. is in the
business of licensing the CANDIE'S(R), BONGO(R) and BADGLEY
MISCHKA(R) trademarks on a variety of footwear, apparel and fashion
products. Through its wholly owned subsidiary, Brightstar Footwear,
Inc., the Company also arranges for the manufacture of footwear
products for mass market and discount retailers under the private
label brand of the retailer. For investor information please visit
the corporate web site at http://www.candiesinc.com. About Kohl's
Based in Menomonee Falls, Wis., Kohl's Corporation (NYSE: KSS) is a
family-focused, value-oriented specialty department store offering
moderately priced national, exclusive and private brand apparel,
shoes, accessories and home products in an exciting shopping
environment. Including the new store Lincoln Park store, Kohl's
operates 670 stores in 40 states. For a list of store locations and
information, or for the added convenience of shopping online, visit
Kohl's Web site at kohls.com.
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