KSS Kohls Corporation

Kohl's sale of movie merchandise benefits children's hospitals nationwide Kohl's Department Store has partnered with DreamWorks Animation to offer the exclusive book version of the highly anticipated movie, Madagascar, along with three exclusive plush of leading Madagascar characters - Alex the Lion, Gloria the Hippo and a Prodigious Penguin. Beginning May 9, as part of its Kohl's Cares for Kids(R) program, Kohl's stores across the country will feature the exclusive items for $5 each with 100 percent of the net profits benefiting 89 children's hospital in Kohl's markets across the country. The items will also be available online at www.kohls.com. "We are excited to be a part of this highly anticipated movie release," said Julie Gardner, senior vice president of marketing for Kohl's. "We anticipate a great response to the exclusive Madagascar book and plush from Kohl's shoppers, who, by buying this movie-related merchandise, will help raise millions of dollars for our Kohl's Cares for Kids(R) hospital partners nationwide." Madagascar is the highly-touted computer animated comedy by DreamWorks Animated SKG. It stars four Central Park Zoo animals who find themselves washed ashore on the exotic island of Madagascar. The civilized New York zoo animals must learn to survive in a strange land and, in doing so, discover the true meaning of the phrase, "it's a zoo out there." Leading actors provide the voice for the movie's lead characters, and include Ben Stiller, David Schwimmer, Chris Rock and Jada Pinkett Smith. The Madagascar book and plush are part of the Kohl's Cares for Kids(R) program, which focuses on supporting health and education opportunities for children. The items are the latest in a successful line of merchandise made especially for sale at Kohl's in support of children's hospitals. In addition to the Madagascar items, Kohl's will feature an exclusive "Live From Las Vegas" CD featuring classic artists including Frank Sinatra, Dean Martin, Nat King Cole, Tony Bennet and more. The compilation CD commemorates the 100th anniversary of Las Vegas and its legendary sounds. Kohl's Cares for Kids(R) makes special merchandise available for purchase in support of children's hospitals every spring, summer, fall and holiday season. The net profits support programs that are tailored to each individual hospital's needs, such as: -- Classrooms - a schoolroom in the hospital where patients can keep up with schoolwork during their hospital stay. -- Family Resource Centers - rooms or areas where parents, friends and family members can learn more about a child's illness. -- Child Life Departments - hospital programs that provide play therapy for patients, resources and support groups to parents and other services that allow kids to be kids. -- Community Outreach Programs - hospital programs that extend to the community, and address community needs such as teaching stranger danger, offering dental hygiene and administering child vaccinations. In addition to supporting children's hospitals, the program features fundraising gift cards for local schools and non-profit youth groups, the Kohl's Kids Who Care(R) program, which recognizes kid who contribute through volunteerism to their local communities, and the associate volunteer program, which encourages volunteerism to benefit local nonprofit organizations. Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented specialty department store offering moderately priced national brand apparel, shoes, accessories and home products. Kohl's operates 669 stores in 40 states. For a list of store locations and information, or for the added convenience of shopping online, visit Kohl's Web site at kohls.com.