LAS VEGAS and SEATTLE, Dec. 10,
2013 /PRNewswire/ -- International Game Technology
(NYSE: IGT), a global leader in gaming systems technology, and
DoubleDown Casino, the world's largest social casino, today
announced the release of the first-ever Social Casino Index. The
U.S. Social Casino Index is based on more than six million people
who play DoubleDown Casino games on Facebook online or on a mobile
device every month. A social casino is an online site that offers
non-wagering traditional casino games such as Poker, Roulette and
Slots and is played via social networks. DoubleDown Casino is the
only social casino that brings an authentic Vegas experience where
everyone is welcome to share in the thrill of taking a chance.
The Index reveals that social casino players in the U.S. are
mostly women between the ages of 45 and 55 and women played 30
percent more virtual chips than men per social gaming session.
Women were willing to take a chance with up to 10 million virtual
chips per session while men did not venture past 7.6 million.
"As the world's largest virtual social casino, we are always
seeking to better understand our players and their preferences,"
said John Clelland, Vice President
of Global Marketing at IGT Interactive Group. "The Social Casino
Index gives the gaming industry a truly detailed look at social
casino player preferences for the first time. It's also fascinating
to look into the similarities and differences in our players from
coast to coast."
The Winners & Losers
- Players on the West Coast were luckier in the first half of the
year winning more than 1.7 billion virtual chips in jackpots while
those on the East Coast won 790 million virtual chips.
- The top five states with players most willing to take their
chances were North Dakota,
Washington, Oregon, Nevada and Wyoming. Those states had the highest
concentration of players across the U.S.
- Hawaii wins the title of Most
Mobile State as players there were up to 20 percent more likely to
play on a mobile device than average. Maine players were almost 25 percent less
likely to play on a mobile device.
- Women in Nevada were on a
winning streak as more than 60 percent of players from the state
were female. Men in West Virginia
showed the highest percentage per state of male players, with more
than 40 percent enjoying DoubleDown Casino games.
The full U.S. Social Casino Index can be found at
http://doubledowninteractive.com/press.
DoubleDown Casino, which provides engaging social casino style
games to more than 6 million players monthly, celebrated a
successful 2013. In addition to the Social Casino Index, the
company launched the world's first cross-platform video poker
tournament and largest social poker tournament ever this year.
IGT Resources:
- Like us on Facebook
- Like DoubleDown Casino on Facebook
- Play DoubleDown Casino games
- Follow us on Twitter
- View IGT's YouTube Channel
- Check out our other games and gaming systems
About IGT
International Game Technology (NYSE: IGT) is a global
leader in casino gaming entertainment and continues to transform
the industry by translating casino player experiences to social,
mobile and interactive environments for regulated markets around
the world. IGT's acquisition of DoubleDown Interactive provides
engaging social casino style entertainment to more than 6 million
players monthly. More information about IGT is available
at IGT.com or connect with IGT at @IGTNews or
facebook.com/IGT. Anyone can play at the DoubleDown
Casino by
visiting http://apps.facebook.com/doubledowncasino or
doubledowncasino.com.
Contacts:
Carrie
Peters
IGT Public Relations
(206) 430-5760
Carrie.Peters@IGT.com
SOURCE International Game Technology