MEDELLÍN, Colombia, Sept. 11,
2024 /PRNewswire/ -- Today, Green Coffee Company,
Colombia's largest coffee grower,
and the Chicago Cubs announce a new multi-year partnership to make
the iconic Juan Valdez® coffee the Official Coffee of the Cubs and
Wrigley Field. With this partnership, fans will be able to enjoy
hot and cold-brewed Juan Valdez® 100% premium Colombian coffee
throughout the ballpark.
Green Coffee Company and the Chicago Cubs
Announce New Partnership to Make Juan Valdez® the Official Coffee
of the Cubs
"The Chicago Cubs and Juan Valdez® Colombian Coffee are known to
have a rich heritage and tradition along with a passionate fan
base, making this a powerful partnership," said Cubs Vice President
of Corporate Partnerships Alex
Seyferth. "Juan Valdez® traces its roots back to 1959. The
hand-picked coffee grown on Colombia's mountainsides is synonymous with
the prestige and grit of the Chicago Cubs and its fans."
This partnership will come to life during the Cubs' Hispanic and
Latino Heritage Celebration at Wrigley Field on Monday, September 16. Colombia's most recognized coffee brand, Juan
Valdez®, officially made its debut at Wrigley Field during the Cubs
home series last week against the New York Yankees, and will now be
present at several iconic signage locations in and around Wrigley
Field.
"Founded in 1959, Juan Valdez® is a world-renowned Colombian
coffee brand whose mission has been geared toward captivating the
world with 100% premium Colombian coffee, generating value to more
than 548,000 coffee-producing families in this country," said
Boris Wüllner, Chief Executive Officer of the Green Coffee
Company, which has exclusive third-party rights to Juan Valdez®
roasted coffee products and coffee-based drinks in retail and
institutional sales in the U.S and Canada.
Green Coffee Company will be presenting Juan Valdez® as the
Official Coffee Partner of the Cubs to their fan base. "The Juan
Valdez® coffee that you will enjoy at Wrigley Field will come
directly from our sustainably-produced farms in Colombia and from the small farmers who we
support in the same region. America's beloved pastime and
baseball's greatest fans deserve the world's finest coffee, which
can only come from Colombia and
the Juan Valdez® Brand," said Ted
Skodol, Chief Revenue Officer of the Green Coffee
Company.
More information about the Green Coffee Company can be found at
greencoffeecompany.com.
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SOURCE Green Coffee Company