New consumer study tracks consumer buying
habits, especially faced with tight budgets
DALLAS, Sept. 4,
2024 /PRNewswire/ -- Parks Associates newest
Consumer Insights Dashboard, Tech Ecosystem
Dashboard, reveals that in Q1 of this year, HP took the sales
lead in the laptop category, rising to 25% of all consumer-reported
purchases and overtaking Apple for the first time since 2020. Apple
dropped to 22% in Q1 2024 from 29% in Q3 2023. Sales for Dell
increased modestly to 17% but in general are consistent relative to
previous years.
The consumer study of 8,000 US internet households focuses on
four main brand ecosystems — Apple, Amazon, Samsung, and Google —
tracking movement of foundational market metrics, such as product
or service adoption, household spending intentions, and churn.
"While Apple has traditionally been the brand of choice for
personal computing, content creators, and students, Windows-based
devices remain a staple in the workplace," said Sarah Lee, Research Analyst, Parks Associates.
"These traditional use cases are getting more mixed, however,
especially as HP offers budget-friendly but still trendy
options."
Manufacturers of Windows-based devices offer a variety of
hardware best suited for multiple purposes (e.g., work, gaming).
Windows-based devices also support a wider range of software
options than Apple operating systems. As consumers experiment with
and eventually settle into various ecosystems, perceived value and
trust become paramount in turning them into sticky, brand-loyal
customers.
"Consumer electronics manufacturers and retailers today are
faced with customers who are more deal-focused than ever," Lee
said. "The industry can capitalize on this by offering value-driven
promotions across a broad range of budgets."
This research is available for purchase. To schedule an
interview with an analyst or to request specific data, please
contact Mindi Sue
Sternblitz-Rubenstein at
mindi.sue@parksassociates.com or 972-490-1113.
About Parks Associates
Parks Associates, a woman-founded and certified business, is an
internationally recognized market research and consulting company
specializing in emerging consumer technology products and services.
Founded in 1986, Parks Associates provides business intelligence
and research services through its proprietary methodologies
developed over decades, including quarterly surveys of 10,000
internet households.
The company's expertise crosses many industries: home security
and smart home, streaming video, broadband and pay-TV services,
digital media and platforms, gaming, Wi-Fi and home networks,
connected health, support, consumer electronics, home control
systems, energy management, and tech solutions for the
multi-dwelling (MDU), small-to-medium business (SMB), and
commercial building markets.
Each year, Parks Associates brings thousands of leaders together
for its webinars and annual events. The firm hosts the annual
executive research and strategy conferences CONNECTIONS™, Connected
Health Summit, Smart Energy Summit, Smart Spaces, and Future of
Video. https://www.parksassociates.com
Contact:
Mindi Sue
Sternblitz-Rubenstein
Parks Associates
972.490.1113
382672@email4pr.com
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SOURCE Parks Associates