Maneuver Men's Grooming Introduces a New Standard in Men's
Care, Fusing Heritage with Luxury
TORONTO, Sept. 2,
2024 /PRNewswire/ -- The dynamic mother-son duo
behind Maneuver Men is proud to announce the launch of their
luxury men's grooming product line at three of Holt Renfrew's
flagship locations: The Yorkdale Mall, Square One Mall, and
Bloor Street. This milestone
represents a significant achievement for Maneuver, offering an
exclusive opportunity for customers to experience a premium
self-care regimen that promotes both well-being and confidence.
Maneuver launched in Holt Renfrew on September 1st, 2024.
Maneuver Men's Grooming was born out of deeply personal
experiences, particularly the journey of co-founder Udrea Russell,
who, alongside his mother Sharon
Russell, sought to address a common yet overlooked issue:
razor bumps. As a man with curly hair, Udrea faced challenges with
painful ingrown hairs, especially during his time as a firefighter,
where a clean-shaven look was essential. Realizing the lack of
effective grooming solutions tailored for men with similar hair and
skin concerns, this mother-son team was inspired to create a brand
that caters to these unique needs.
Maneuver Men is more than just a luxury brand; it is a
movement dedicated to empowering men of color. The brand's mission
is to help men feel confident and comfortable in their skin,
whether they're clean-shaven or sporting a beard. This launch at
Holt Renfrew marks not only a business achievement but also the
realization of Udrea and Sharon's vision to uplift and empower the
community through high-quality grooming products specifically
designed for men of color.
Udrea and Sharon Russell's
entrepreneurial journey is characterized by their commitment to
creating spaces for authentic connection and personal growth. Their
vision goes beyond grooming products to building a community where
young men can find mentorship, forge lasting friendships, and
access valuable resources. To further this mission, they plan to
host workshops, seminars, and events focused on grooming,
self-care, and personal development, ensuring that Maneuver
Men become a cornerstone of holistic growth and empowerment
within the Black community.
With a continued focus on celebrating Black entrepreneurs and
their invaluable contributions, this launch invites everyone to
experience the luxury of Maneuver Men. Discover their
top-selling products, including the Maneuver Shave Butter for a
smooth, irritation-free shave, the Hydrating Beard Oil for
nourishment and shine, and the Premium Beard Balm to keep your
beard looking its best. These expertly crafted products are
designed to elevate your grooming routine and help you put your
best face forward every day.
For media inquiries, or to schedule an interview with Udrea
Russell—available for both in-person and Zoom interviews—please
contact Innovating Marketing Group at
info@innovatingmarketinggroup.com or call 346-980-9062.
About Maneuver Men's Grooming
Maneuver Men's Grooming is a Black-founded and owned luxury
men's health and beauty products leader dedicated to mental health
and wellness in the black communities. Maneuver seeks to decolonize
the beauty industry by incorporating diverse perspectives,
promoting cultural inclusivity, and centering Black voices and
histories. Maneuver showcases the unique and valuable contributions
of designers and artisans while amplifying the voices of Black men
and women.
Press Contact:
LaToya F Hurley
3469809062
http://www.InnovatingMarketingGroup.com
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SOURCE Maneuver Men’s Grooming