Particular Audience, a pioneer in AI-driven retail technology,
proudly announced its inclusion in the Leading 100, featuring on
the Nasdaq tower in Times Square. This esteemed recognition
highlighted the company's groundbreaking advancements in
hyper-personalization and retail media, solidifying its position as
a leader in the retail technology landscape.
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Particular Audience - Leading 100 -
Nasdaq Tower (Photo: Business Wire)
The Leading 100 List, curated by The Lead, honors the top 100
companies that are revolutionizing the fashion, retail, and
technology sectors. Particular Audience's innovative approach to
retail technology, especially in the realm of AI-driven
hyper-personalization, earned it a spot among the industry's most
influential players.
"We are ecstatic to be recognized as one of the Leading 100,"
said James Taylor, CEO of Particular Audience. "Our commitment to
leveraging AI for hyper-personalization is transforming the
eCommerce experience. This accolade is a testament to our
dedication to pushing the boundaries of not only what is possible,
but what drives material profit uplift for brands and
retailers."
“I am immensely proud to recognize this year’s Leading 100, a
group that embodies the spirit of transformation and ingenuity,"
said Sonal Gandhi, Chief Content Officer at The Lead. "These
startups are the architects of tomorrow, creating solutions that
will ensure the fashion, beauty, and consumer industries not only
meet but exceed the expectations of a digital-first world.”
Langton McCombe, Commercial and Delivery Lead North America,
collected the award on stage at The Lead Summit in New York.
“Being honored among the Leading 100 at the Lead Summit award
ceremony in NYC, is testament to what we have built at Particular
Audience. Making the top 25 for eCommerce-specific solutions
highlights our commitment to innovation in digital retail,” said
Langton.
Pioneering AI-Driven Hyper-Personalization
As the first AI-powered retail media platform, Particular
Audience powers search and recommendation for both organic and
sponsored products through advanced AI, applying sentence
transformers—the same technology that powers ChatGPT and was
initially developed by Google for language translation—in eCommerce
search. Additionally, the company's use of advanced multimodal
machine learning in personalized recommenders further enhances its
ability to provide tailored shopping experiences.
Impact on Retail Media
The impact of Particular Audience's technology on retail media
is profound. While the global average clickthrough rate (CTR) for
retail media advertising stands at 0.39% (according to data from
Skai), Particular Audience's AI-powered retail media solutions
achieve an impressive 1.1% CTR—a staggering +158% improvement. This
remarkable performance underscores the effectiveness of Particular
Audience's AI in optimizing retail media campaigns.
Retail Media Networks currently running only manual keyword
campaigns generally grow by 4-10x by adding Particular Audience to
their tech stack, with AI autonomously deciding the optimal
placement and timing of sponsored products for maximum
efficiency.
L’Oréal Groupe
In the same week Particular Audience was named in the Leading
100, L'Oréal Groupe CEO Nicolas Hieronimus and CMO Asmita Dubey
selected Particular Audience as one of eight startups for L'Oréal's
Beauty Tech Atelier Innovation program to become a global partner
for L'Oréal’s direct and indirect eCommerce initiatives.
"Thrilled to welcome an innovative startup such as Particular
Audience in our corporate acceleration program. Looking forward to
future collaborations!" said Adonis Bouzid, Director of the Beauty
Tech Atelier program, in partnership with Station F and HEC
Paris.
L’Oréal achieved €41.18bn revenues in 2023 across over 36 brands
including L’Oréal Paris, Garnier and Maybelline New York, and is
responsible for an estimated 54% of all global Retail Media spend
in the Beauty category.
Nielsen Varoy, Head of Sales, said “we’ve been blown away by
L’Oréal Beauty Tech Atelier, collaborating with L’Oréal’s
innovation teams across direct and indirect channels. Particular
Audience’s unique capability in driving hyper-personalisation in
both organic discovery and retail media, aligns with L’Oréal’s
whole portfolio. I’m excited to share what we are working on in the
coming months.”
About Particular Audience
Particular Audience solves the endless aisle problem in
eCommerce by creating a unique website for every customer. Using
advanced AI, they ensure that the right products are displayed at
the right time. By leveraging billions of shopping data points,
they train AI to see, read, understand intent, and predict what
shoppers are most likely to do next.
As the first high-tech retail media platform, Particular
Audience powers hyper-personalized search and recommendations for
both organic and sponsored products. This results in performance 4
to 10 times higher than keyword and rules-based platforms, with
scalable programmatic product placement for brands and
retailers.
Particular Audience partners with the world's most ambitious
brands, including Target, Hamleys, and Dan Murphy’s.
For more information, visit https://particularaudience.com/.
Sources:
1. Statista, Global Retail Media Advertising Clickthrough Rate,
2024,
(https://www.statista.com/statistics/1319481/retail-media-ctr/)
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version on businesswire.com: https://www.businesswire.com/news/home/20240729256070/en/
Media: Particular Audience Media & PR
hello@particularaudience.com
For further inquiries or to schedule an interview, please
contact the Particular Audience team at
hello@particularaudience.com