Techint Labs is a full-service advertising
agency that creates custom strategies to accelerate brands.
DENVER, July 16,
2024 /PRNewswire/ -- Techint Labs released their
latest whitepaper, Your Guide to Dominating Share of Voice in
the Digital World, showing a clear link between a higher share
of voice (SOV) and increased market share. In today's digital
marketplace, standing out is more challenging than ever. With
countless brands vying for attention, more than an online presence
is needed. The real battleground is the search engine results page
(SERP), where visibility can distinguish between a brand that
thrives and fades into obscurity. This is why understanding and
leveraging the "Share of Voice" (SOV) concept in search marketing
is crucial for any business aiming to succeed.
Standing out in the digital crowd
Research
shows that brands with a higher share of voice—essentially, a
more significant portion of the online conversation surrounding
their industry—tend to capture a more substantial portion of the
market. This means brands actively engaging online through search
engine marketing (SEO), content marketing, and targeted campaigns
are more likely to see significant growth. For example, a brand
with a 15% market share but a 20% share of voice is expected to
experience faster growth than a competitor with a similar market
share but less online presence.
"The concept of share of voice is not new—it's been around
for almost two decades. What is new is how this relates across your
asset mix beyond mere text and into imagery and video assets," said
Scott Linzer, Vice President of
Business Development at Techint Labs. "With the push into
Generative Artificial Intelligence (AI), this SOV concept will only
increase in importance and business impact that can be created for
brands."
Techint Labs Empowers Businesses with New
Whitepaper
As a digital advertising and marketing leader,
Techint Labs understands the importance of staying ahead in the
competitive landscape. With the latest release of its whitepaper,
Your Guide to Dominating Share of Voice in the Digital
World, this comprehensive whitepaper aims to equip businesses
with the tools and strategies needed to increase their online
presence and capture a larger share of the conversation. This
whitepaper will uncover the following:
- The importance of conducting keyword research.
- Optimizing both on-page and off-page SEO.
- Implementing a robust search engine marketing (SEM)
strategy.
- Understanding competitive conquesting strategies.
- Continually measuring and adapting your digital advertising and
marketing efforts.
About Techint Labs
Techint Labs is an
independent advertising agency that combines industry-leading media
and analytics, award-winning creative services, and proprietary
technology to take brands to new heights. We love what we do, and
mutually beneficial long-term partnerships are our priority.
Media Inquiries
Meghan
Brito
Senior Vice President, Marketing
meghan.brito@techintlabs.com
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SOURCE Techint Labs