MIAMI, July 9, 2024
/PRNewswire/ -- Real Juice Media (RJM) announces the launch of
its audience-curated lifestyle personas, developed in partnership
with LoopMe's AMP Audience & Measurement Platform.
RJM's personas reflect women-led lifestyles, offering brands
proprietary insights to connect more deeply with consumers.
"Our thoughtfully crafted personas help brands engage with
audiences on a deeper level, adding dimension to data-driven
marketing," said Jesse Judelman,
Founder & CEO of Real Juice Media. "Our creative approach to
data reflects our commitment to authenticity and cultural relevance
in every aspect of our work."
RJM's personas capture a wide range of mindsets and interests,
featuring dozens of exclusive profiles highlighting how women drive
culture from travel and exploration to foodie culture, fashion,
mental and physical wellness, fitness, and community.
As leading drivers of social dynamics in the connected age,
women promote a more active and vibrant lifestyle. These ad
solutions capture this dynamism, empowering brands to market
creatively based on a deeper understanding of audiences, including
their attitudes towards media, entertainment, and consumer
goods.
"We are thrilled to be powering RJM's audiences through our AMP
Audience & Measurement Platform," said Rob Cukierman, Chief Product Officer at LoopMe.
"The combination of RJM's deep understanding of their audience,
coupled with LoopMe's direct consumer survey engine and patented
AI, ensures both scalable and high-performing audiences and
campaigns."
Insights gained from the development of RJM's personas, powered
by advanced AI, enhance content and programming strategies for its
FAST network, Telephone TV. Building on the foundation of a
television network providing entertainment, this synergy cultivates
community and like-minded engagement, providing a holistic
advertising environment for brands to connect with audiences on
their terms.
RJM's personas are platform agnostic, available for activation
across the programmatic marketplace as well as through direct
channels, ensuring brands can reach consumers wherever they
are.
About Real Juice Media:
Real Juice Media reimagines cultural media by amplifying diverse
voices through innovative storytelling across social and
traditional platforms. Telephone TV, a flagship brand of RJM,
integrates women influencers into TV, celebrating authentic voices
and relatable lifestyles.
For more information about Real Juice Media and its offerings,
visit www.realjuicemedia.com or follow us on Instagram at
@real_juice_media.
About LoopMe:
LoopMe is a technology company that uses artificial intelligence
(AI) to improve brand advertising performance and outcomes. LoopMe
was the first to apply AI to brand advertising. With consumer
insights and AI at its core, LoopMe makes brand advertising better,
outperforming industry benchmarks for leading global brands.
Contact: hello@realjuicemedia.com
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SOURCE Real Juice Media