Partnership further empowers Lowe's media
network to deliver omnichannel experiences
INDIANAPOLIS, July 9, 2024
/PRNewswire/ -- Vibenomics, a Mood Media Company, has partnered
with Lowe's media network, a retail media solutions provider with
an extensive portfolio of omnichannel advertising services that
connects advertisers with Lowe's DIY and Pro customers. This
partnership enables Lowe's to leverage Vibenomics' in-store digital
technology. Lowe's is now the first market mover within the home
improvement vertical for chain-wide in-store audio programmatic ad
buying.
Through programmatic audio advertisements, brands will connect
more directly with Lowe's shoppers. Lowe's media network can now
leverage Vibenomics' in-store digital technology to launch
targeted, specialized audio ads throughout Lowe's owned and
operated locations.
"Expanding our portfolio to in-store media is an important
development in our journey to be a best-in-class retail media
network, offering full funnel omni-channel solutions for our brand
partners," said John Storms, general
manager and head of retail media at Lowe's. "With a predominant mix
of DIY and Pro customers visiting our stores, our partnership with
Vibenomics will allow us to increase our reach in serving up
brand-led messages that fuel awareness and conversion during the
in-store shopping journey."
Since its 2021 launch, Lowe's media network has experienced
rapid growth to serve over 300 brands in the home improvement
category. The network offers customizable ad solutions, proprietary
first party data and consumer insights to help advertisers engage
meaningfully with Lowe's expansive customer base.
"Lowe's is already a leader in providing on-site and off-site
solutions in the home improvement vertical for its brands," said
Paul Brenner, SVP of retail media
and partnerships at Vibenomics. "This strategic partnership allows
Lowe's to close the loop with in-store advertising, enabling brands
to influence purchase decisions through omnichannel
strategies."
Two of Lowe's top partners, a leading appliance brand and
leading consumer packaged goods brand, were among the first to
benefit from this new channel during Lowe's beta roll out. Early
results from both brands demonstrated that in-store audio ads
effectively drove an incremental sales lift and return on ad
spend.
This collaboration leaves room for incorporating other aspects
of Vibenomics' technology as both companies continue to innovate
and remain at the cutting edge of retail media.
About Vibenomics
Vibenomics, a Mood Media Company, is
the leading in-store digital advertising provider. Our platform
provides a single, all-in-one retail media network, empowering
retailers to digitize their on-premise experience and advertisers
to connect with customers via display, audio and experiential
channels. Through a first-of-its-kind turnkey solution, this model
delivers the ubiquity and revenue-generating capabilities needed to
drive the next iteration of retail media. Acquired by Mood Media in
2023, Vibenomics works with hundreds of CPGs and more than 50
endemic and non-endemic categories today. The company plans to
expand its retail locations to more than 500,000 worldwide. To
learn more about Vibenomics,
visit https://www.vibenomics.com.
Abby Lewis
BLASTmedia for Vibenomics
317.806.1900 x 136
Abby@blastmedia.com
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SOURCE Vibenomics