Gearing up for a truly exceptional Canadian summer
experience.
KELOWNA,
BC, July 9, 2024 /CNW/ - This summer,
Canadians have two reasons to celebrate: the thrill of world-class
sporting competitions and the sweet indulgence of the 2nd Annual
Canadian Cherry Month, July 15 to August 15.
While the world of competitive sports and cherry farming may
seem worlds apart, a closer look reveals a shared spirit of
unyielding drive and resilience. Both athletes and farmers face
unpredictable environments and outcomes they cannot always control,
yet they rise to the occasion, fueled by passion, determination,
and an unwavering belief in their abilities.
Both are champions of adaptation. It's in our DNA. It defines
the Canadian spirit.
While the deep freeze in January
2024 resulted in a smaller harvest this year in BC, the
cherries that flourished promise a truly extraordinary taste
experience. "Think of it like a rare vintage wine or artisanal
cheese – more limited in quantity, but exceptional in quality. This
year's harvest might be smaller, but the flavour and juiciness of
these hand-picked cherries will be truly remarkable," says
Sukhpaul Bal, President of the BC
Cherry Association.
BC cherries are legendary for their sweet, plump, and juicy
deliciousness. "This year, we invite Canadians to discover the
essence of Canada and of BC
cherries in every bite," Bal adds. "Each cherry reflects the
resilience of Canadian growers and our unique growing region".
Cherry farmers, like our world-class athletes, exemplify the
best of what it means to be Canadian. They invest countless hours
perfecting their craft. They prune trees, monitor soil, and
implement sustainable practices to ensure healthy orchards. During
harvest, they work tirelessly through long hours and unpredictable
weather to bring their fruit to market. They persevere, drawing on
generations of knowledge and innovation to overcome all
obstacles.
A Shared Celebration of Excellence
As Canadians, we take immense pride in the achievements of our
athletes and farmers alike. We celebrate their dedication, hard
work, and unwavering pursuit of excellence. Whether it's cheering
on our athletes, or savouring the sweet taste of fresh BC cherries,
we recognize the incredible effort that goes into every victory,
both on and off the field.
Let's celebrate being Canadian! Cheer for our athletes this
summer and celebrate Canadian Cherry
Month by buying home-grown Canadian BC cherries and
supporting our Canadian cherry farmers. Visit
CanadianCherryMonth.com.
About the B.C. Cherry Association
The BC Cherry Association is a non-profit organization
representing B.C. cherry growers, packers, and other industry
stakeholders. Its mission is to promote and advocate for the B.C.
cherry industry. Visit BCcherry.com for more information.
SOURCE BC Cherry Association