In this episode of the Disruption Interruption podcast, host
Karla Jo Helms sits down with
Martha Montoya, CEO of Agtools Inc.,
to discuss the latest innovations in agricultural technology. Armed
with degrees in chemistry and biology, Montoya pushes the
boundaries of what's possible in Agtech and shares her insights on
Agtools Inc.'s revolutionary impact on the agricultural
industry.
TAMPA
BAY, Fla., July 8, 2024 /PRNewswire-PRWeb/ --
Long gone are the days when old tractors and horse-drawn
machines were the only tools for farmers; it's been estimated that
just last year 89.31% of agricultural producers implemented
advanced equipment such as unmanned vehicles, including autonomous
tractors. (1) Karla Jo Helms, host
of the Disruption Interruption podcast, is joined by
Martha Montoya, the dynamic founder and CEO of
Agtools Inc., to address the new challenges that this tech
revolution has introduced in the agricultural sector. Under her
leadership, Agtools Inc. harnesses the power of
dynamic analytic data to overhaul the decision-making process
across the agricultural supply chain. "Understanding the brain and
the thinking process of farmers is crucial," says
Montoya. "You can have all the technology in the world, but
if you don't understand the human being making the changes on the
farm, it's like hitting a wall continuously."
"Understanding the brain and the thinking
process of farmers is crucial. You can have all the technology in
the world, but if you don't understand the human being making the
changes on the farm, it's like hitting a wall continuously." -
Martha Montoya, CEO of Agtools
Inc.
Transforming Agriculture Through Data-Driven Insights
Agtools Inc. transforms the food supply chain with real-time data
integration from 113 countries, leveraging advanced technology to
enhance efficiency and decision-making across farming to consumer
stages.
Montoya highlights data's transformative role in agriculture,
noting a shift in buying decisions towards understanding the
broader farming ecosystem, including environmental impacts and
market conditions. She underscores the human factors essential for
sustainable solutions, highlighting that 95% of farms globally are
family-owned and emphasizing the influence of family dynamics on
effective farming practices.
Enhancing Food Production Transparency and Sustainability
Agtools promotes food production transparency and efficiency,
emphasizing consumer awareness of food origins and global supply
chains while enhancing farm sustainability through effective
resource management. Beyond farms, Agtools impacts the supply chain
and financial sectors, with Montoya advocating for women's
empowerment in farming and finance.
Empowering Women and Future Farmers: Agtools' Vision for
Agriculture
Montoya shares her optimism about the future of farming, driven by
young farmers adopting data and new technologies, with Agtools
continuing to focus on empowering them with advanced market
intelligence for sustainable agricultural innovation.
The impact of Agtools' data-driven approach extends beyond farm
management. It influences the entire supply chain, including
financial institutions. "Women play a significant role in farming
and finance," Montoya highlighted. "They are often the ones dealing
with the financial aspects of farming. By providing them with data,
we empower them to make better decisions and secure better
financial outcomes."
Links:
Disrupting the Global Agriculture Supply Chain, with
Martha Montoya of Agtools
https://omny.fm/shows/disruption-interruption/disrupting-the-global-agriculture-supply-chain-wit
LinkedIn: https://www.linkedin.com/in/martha-montoya-483908/
Company Website: https://www.agtechtools.com/
Company LinkedIn: https://www.linkedin.com/company/agtools/
Disruption Interruption is the podcast where you will hear from
today's biggest Industry Disruptors. Learn what motivated them to
bring about innovation and how they overcame opposition to
adoption.
Disruption Interruption can be listened to in Apple's
App Store and Spotify.
About Disruption InterruptionTM
Disruption is happening on an unprecedented scale, impacting all
manner of industries— MedTech, Finance, IT, eCommerce, shipping,
logistics, and more—and COVID has moved their timelines up a full
decade or more. But WHO are these disruptors and when did they say,
"THAT'S IT! I'VE HAD IT!"? Time to Disrupt and Interrupt with host
Karla Jo "KJ" Helms, veteran communications disruptor. KJ
interviews badasses who are disrupting their industries and
altering economic networks that have become antiquated with an
establishment resistant to progress. She delves into uncovering
secrets from industry rebels and quiet revolutionaries that uncover
common traits—and not-so-common—that are changing our economic
markets… and lives. Visit the world's key pioneers that persist to
success, despite arrows in their backs at
http://www.disruption-interruption.com.
About Martha Montoya
Martha Montoya is the Founder and
Chief Executive Officer at Agtools, a game-changing analytic data
service delivering real-time market intelligence for over five
hundred specialty crops. Utilizing a SaaS platform, Agtools
provides essential indicators such as crop volumes, weather
patterns, pricing trends, and macroeconomic factors to optimize
decision-making for producers and buyers.
With over 30 years of global experience in IT,
telecommunications, food, agriculture, and supply chain management,
Martha's career began in agricultural sourcing across the Americas.
Her leadership extends to setting up production lines worldwide,
engaging with diverse stakeholders from small farms to government
entities and industrial buyers across Europe, Russia, and the
United States. Martha holds formal degrees in Chemistry and
Biology, complemented by postgraduate courses from prestigious
institutions including the University of
Chicago, Tuck School of Business at Dartmouth, Stanford
University Entrepreneurial program, and UC Davis Institute
for Food, Agriculture, and Health Entrepreneurship.
About Karla Jo Helms
Karla Jo Helms is the Chief
Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™.
Karla Jo learned firsthand how
unforgiving business can be when millions of dollars are on the
line — and how the control of public opinion often determines
whether one company is happily chosen, or another is brutally
rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys,
private investigators, and the media to help restore companies of
goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it
right the first time, not relying on second chances and doing what
it takes to excel. Helms speaks globally on public relations, how
the PR industry itself has lost its way, and how, in the right
hands, corporations can harness the power of Anti-PR to drive
markets and impact market perception.
References
1. Deb, Trishita. "Precision Farming Statistics 2024 by Agri-Tech,
Resources, Growth." Market.us Media, 22 Apr.
2024,
media.market.us/precision-farming-statistics/#:~:text=Use%20of%20Machines%20in%20Crop%20Production&text=Unmanned%20vehicles%2C%20including%20tractors%20and.
Accessed 3 July 2024.
Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4629
jotopr.com
Media Contact
Karla Jo Helms, JOTO PR™,
727-777-4629, khelms@jotopr.com, jotopr.com
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