NEW
YORK, July 8, 2024 /PRNewswire/ -- Cincoro
Tequila, an award-winning portfolio of luxury tequilas has been
named the official tequila of the American Century Championship to
bring the excitement and a delicious tequila to spectators and fans
during the celebrity golf tournament in Lake Tahoe.
Cincoro Tequila sets the stage for refreshment by sponsoring the
iconic 17th hole, the lakefront par 3, the signature hole that
attracts boaters and fans in a celebratory fashion. Spectators
soaking up the action can indulge in refreshing Cincoro Blanco
cocktails available throughout the course. For those seeking a more
elevated experience, Cincoro Reposado and Añejo will be served at
branded bars on the green and tee, complete with a stylish lounge
for seating and a photo opportunity.
Cincoro Tequila recently announced the expansion of Team
Cincoro, a legendary line up of sports and business titans joining
the Cincoro family. The newly minted co-owners include icons like
23-time Grand Slam Champion Serena Williams, MLB Hall of
Famer Derek Jeter, Major champions Dustin
Johnson and Keegan Bradley, DraftKings Inc.
co-founders Jason Robins, Matt Kalish and Paul
Liberman among other prominent investors.
"We are thrilled to partner with American Century Championship
and NBC Sports to offer a sophisticated lounge experience,
featuring our delicious Cincoro Tequila," said Jeff Agdern, Chief Executive Officer at Cincoro
Tequila. "From the sports and entertainment legends competing on
the course to the passionate fans cheering them on, everyone will
have the chance to elevate their experience with Cincoro."
The tournament will feature 90 sports and entertainment
celebrities competing at Edgewood Tahoe, July 12-14, preceded by a Wednesday practice
round and the Thursday Celebrity-Am, July
10-11. Individuals taking to the course include a collection
of Hall of Famers, All-Pros, All-Stars and fan favorites including
Charles Barkley, Tony Romo, Travis Kelcee, Jason Kelcee,
Josh Allen, Jerry Rice, Steve
Young, Aaron Rodgers,
John Elway, Ray Allen, DeMarcus
Ware, Baker Mayfield, Kyle
Lowry, Brian Urlacher,
Charles Woodson, Canelo and Larry Fitzgerald. Entertainers
include Colin Jost, Miles Teller, Nate
Bargatze, Ray Romano,
Don Cheadle, Carson Daly, Jake
Owen, Larry the Cable Guy, Rob
Riggle, and Brian
Baumgartner.
"The American Century Championship is pleased to welcome Cincoro
Tequila as a tournament partner. With Cincoro available to both
participants and spectators, it's creating a distinctive upscale
experience that complements the tournament vibe," said Jon Miller, President, Acquisitions and
Partnerships, NBC Sports.
The three-day, 54-hole tournament awards a $750,000 purse, with $150,000 to the winner, plus a charity component
for local and national non-profits. The 2024 American Century
Championship will utilize the Modified Stableford format whereby
points are awarded by score per hole. Edgewood Tahoe Golf Course, a
George Fazio design, has been ranked
among America's top 100 courses by numerous golf publications
through the years.
Cincoro Tequila was launched in 2019 by five NBA
legends: Jeanie Buss of the Los Angeles Lakers, Wes
Edens of the Milwaukee Bucks, Emilia
Fazzalari and Wyc Grousbeck of the Boston Celtics,
and Michael Jordan. In nearly five years, Cincoro has won over
28 awards in accredited spirits competitions and is continuing to
create the gold standard for greatness in tequila.
American Century Investments, the title sponsor of the
championship since 1999, continues its role in partnership with NBC
Sports, the Lake Tahoe Visitors Authority, Edgewood Tahoe Golf
Course and the South Tahoe community. Since its inception in 1990,
the American Century Championship has donated nearly $8 million to local and national
non-profits.
For more information on Cincoro Tequila or where to purchase
please visit www.cincoro.com.
For the latest details, photos, celebrity tweets and fan
contests using #ACCgolf go to @ACChampionship on Twitter and
Instagram, and Facebook. For tournament information and updates:
www.AmericanCenturyChampionship.com.
About Cincoro
In July 2016, five friendly
competitors met for dinner and bonded over their shared passion for
tequila. After many more adventures together, this group of five
founding partners set out with one mission: to create the finest
tequila anyone has ever tasted. Cincoro Tequila is uniquely made
with 100% Weber Blue agave from private farms in both the highland
and lowland regions of Jalisco, Mexico. The agave is hand-selected and
slow-cooked in a small batch process, distilling the highland and
lowland tequilas separately, before blending them together to
create the Cincoro signature taste profile. This is the heart of
Cincoro: a naturally rich and delicious family of tequilas that are
smooth on the palate with a complex, long finish. Cincoro Tequila
is a taste experience unlike any other, created to be sipped neat,
but also to elevate cocktails. For more information about Cincoro,
please visit www.Cincoro.com and @Cincoro.
The Cincoro family portfolio offers five luxurious tequila
expressions with SRP per 750 mL bottle starting
at $89.99 for Blanco, $109.99 for
Reposado, $149.99 for Añejo, $349.99 for Gold,
and $1,699.99 for Extra Añejo and the core three
expressions available with SRP per 375 mL bottle starting
at $44.99 for Blanco, $54.99 for Reposado,
and $74.99 for Añejo.
About American Century Investments – Tournament Title
Sponsor
American Century Investments is a leading global asset manager
focused on delivering investment results and building long-term
client relationships while supporting breakthrough medical
research. Founded in 1958, American Century Investments' 1,400
employees serve financial professionals, institutions, corporations
and individual investors from offices in Kansas City, Missouri; New
York; Los Angeles; Santa Clara, California; Portland,
Oregon; London; Frankfurt, Germany; Hong Kong; and Sydney. Jonathan
S. Thomas is president and chief executive officer, and Victor
Zhang serves as chief investment officer. Delivering investment
results to clients enables American Century Investments to
distribute over 40% of its dividends to the Stowers Institute for
Medical Research, a 500-person, nonprofit biomedical research
organization with a focus on foundational research. The Institute
owns more than 40% of American Century Investments and has received
dividend payments of more than $2 billion since 2000. For more
information about American Century Investments,
visit www.americancentury.com.
CONTACT:
Caitlin Sawyer
Director of PR
Cincoro Tequila
ccs@cincoro.com
Phil Weidinger (West Coast)
dinger@wedingerpr.com
Phone: 775-815-3993
View original content to download
multimedia:https://www.prnewswire.com/news-releases/cincoro-tequila-named-as-official-tequila-for-the-american-century-championship-in-lake-tahoe-on-nbc-july-10-14-302191014.html
SOURCE Cincoro Tequila