PHILADELPHIA, July 8, 2024
/PRNewswire/ -- Independence Blue Cross (IBX) was honored
recently with the Blue Cross Blue Shield Association's (BCBSA)
Brand Innovation Award. IBX won the award for its Clinical Care
Innovation Program, which supports hospitals and doctors efforts to
develop and test rapid, safe, and structured approaches to improve
health care.
Every year, Blue Cross Blue Shield (BCBS) Plans compete for
the prestigious award, which is presented by the BCBS Board of
Directors. It recognizes projects and programs that have had a
significant and measurable impact on Plan members and strengthen
the BCBS brand.
"We are extremely proud to receive this award and appreciate the
Blue Cross Blue Shield Association's recognition of our Clinical
Care Innovation Program's impact to date and the potential to
improve health care for our members and in the communities we
serve," says Independence Blue Cross President and CEO Gregory E. Deavens. "The shared journey we've
been on with health systems and specialty groups helps to mature
value-based care programs and accelerate improvements in care
delivery that we can measure, replicate, and scale."
IBX's Clinical Care Innovation Program supports providers who
are leading the way to improve health outcomes, break down barriers
to care, and drive increased cost efficiency in the system for the
benefit of members and customers. The program funds grants and
pilots to support:
- Innovative care delivery ideas needing a defined
population, relevant insurer data, and financial support to better
assess clinical and financial efficacy.
- Cutting edge models of care that have demonstrated
success in investigational settings or outside the Philadelphia market but require further
development to optimize their value for IBX members.
- Mature initiatives that have been proven with IBX
provider(s) and are being scaled more broadly across the
network.
"We set out to prove that we can create a better way to evaluate
and scale innovations that impact care delivery if we support and
partner with the hospitals and doctors in our network," said Dr.
Rodrigo Cerdá, senior vice president of Health Services and chief
medical officer at Independence Blue Cross. "We've already seen
approximately 50 percent of the ideas we've supported through the
program move to the stage where they're scaling to larger member
populations and beyond. That's the point where they start to make a
difference in member experience, health outcomes, and cost of
care."
The Brand Innovation Award was established by the BCBSA in 2011.
Its goal is to help promote innovative solutions that can help
members and communities live their healthiest lives. All Blue Cross
and Blue Shield Plans are invited to compete for the award and are
encouraged to focus their application on their most innovative
program. The award recognizes excellence in innovation defined by
four criteria: brand impact, impact of the innovation on customers
and business, originality, scalability, and customer experience.
This is IBX's first time winning the award.
About Independence Blue Cross
Independence Blue
Cross is the leading health insurance organization in
southeastern Pennsylvania. For
more than 85 years, we have been enhancing the health and
well-being of the people and communities we serve. We deliver
innovative and competitively priced health care products and
services; pioneer new ways to reward doctors, hospitals, and other
health care professionals for coordinated, quality care; and
support programs and events that promote wellness. To learn more,
visit ibx.com. Connect with us on Facebook, X (formerly Twitter),
LinkedIn, and Instagram. Independence Blue Cross is an independent
licensee of the Blue Cross and Blue Shield Association.
CONTACT:
|
Diana Quattrone
215-815-7828 (cell)
Diana.Quattrone@ibx.com
|
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SOURCE Independence Blue Cross