Renais Gin, Co-Founded By Alex and Emma Watson, Arrives In The US
June 27 2024 - 1:31PM
Business Wire
The award-winning modern luxury gin is now
available DTC across 40 states and in California retailers starting
July
Renais, the luxury modern gin founded by sibling duo Alex and
Emma Watson in 2023, announced today its entry into the US market.
Renais is inexorably inspired by the beauty of French wine-making
traditions and only made possible by the rich combined efforts of
distillers, artisans and tastemakers working harmoniously across
the United Kingdom and France.
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the full release here:
https://www.businesswire.com/news/home/20240627565687/en/
Renais has released a limited-edition
sleeve, exclusive to the US. (Photo: Business Wire)
Sustainably distilled from upcycled French wine pressed grapes
and then tastefully married with all-natural botanicals, Renais is
a deliciously exciting new spirit experience that’s inspired by the
wine-making traditions and craft produce, people, and provenance of
Northern France. With an ABV of 40%, Renais is boldly infused with
rare botanicals native to the region including Juniper Berries,
hand-picked Grand Cru grapes, Cubeb Berries, Kimmeridgian Stone,
Acacia Honey, Linden Flower, Lemon Peel, Whole Lime Slices,
Angelica Root, Rock Salt and Coriander Seed.
To celebrate the expansion, Renais has unveiled an extended
campaign video directed and styled by Emma. This production offers
viewers an intimate journey through the brand's inception,
providing a deeper understanding of its story and values.
Additionally, Renais has released a limited-edition sleeve,
exclusive to the US. The sleeve showcases illustrations by Emma
referencing the brand’s iconography representing some of the
botanicals found in Renais.
Encompassing a rich family history of wine-making, Emma and Alex
were motivated to create Renais more than three decades after their
Dad, Chris Watson, planted their vineyard Domaine Watson in
Chablis. Chris is an award-winning winemaker and holds the highest
title “Pilier” afforded within the wine-making community. Their
legacy in wine and attention to detail in craft is a crucial
element of the success of Renais.
“Embracing decades of experience in the beverage industry, we’ve
worked hard to turn Renais into a heartfelt tribute to the spirit
of Burgundy. We’ve meticulously sourced the finest ingredients,
embraced sustainable manufacturing practices and infused our family
legacy into every detail possible,” said Alex Watson, co-founder of
Renais. “We couldn’t be more thrilled to introduce a distinctive
and innovative gin to the US market, one that welcomes everyone
into our family, and launching within California’s long-standing
heritage in wine-making feels perfect.”
In addition to minimizing waste by using recycled grape skins,
including the family's own winery surplus produce from Domaine
Watson, Renais amplifies its commitment to sustainability with a
solar-powered distillery and a carbon-neutral product status. The
bottle is also housed in 100% mycelium-based compostable packaging
made by the Magical Mushroom Company.
The thoughtfully crafted spirit is poised to succeed in the US
having already earned a gold medal in the 2023 Gin Masters and
established a strong presence in British, French, Italian, German,
and Australian markets, selling over 10,000 bottles to date. More
notably, the brand’s excellence is evident in its swift growth in
the UK, reaching over 100 retailers in less than 10 months
including noteworthy locations like Selfridges, Soho House, The
Savoy, Scarfes Bar and Gaucho.
Renais is now available for purchase for $65 online across 40
states and in select California retailers starting in July. Renais
will be building upon this momentum with plans to expand to
additional retailers in new states later this year. For more
information and updates on availability please visit Renais.com and
on Instagram at @renaisspirits.
About Renais:
Renais is a luxury modern gin founded in 2023 by siblings Emma
and Alex Watson. Inexorably inspired by French winemaking
traditions, Renais is sustainably distilled from reclaimed French
grapes and tastefully married with all-natural botanicals and
exclusive grand cru grapes. With a refreshingly contemporary
palate, Renais is complex yet silky smooth – proudly honoring the
Watson family's rich history of winemaking. Emma and Alex created
Renais more than three decades after their dad, Chris Watson,
planted their vineyard Domaine Watson in Chablis. Crafted in small
batches, Renais represents modernity through its guilt-free,
carbon-neutral, and ethically-committed approach. Originally
launched in the UK, Renais has since established itself in British,
American, Italian, German, and Australian markets, and is available
in over 100 retailers worldwide.
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version on businesswire.com: https://www.businesswire.com/news/home/20240627565687/en/
US PR Contact Morgan Bargiel Moxie Communications Group
renais@moxiegrouppr.com
UK PR Contact Helen Arathoon Gabrielle Shaw
Communications renais@gabrielleshaw.com