Jennings Social Media & MarTech (JSMM) completed a
groundbreaking case study with JW Group, a prestigious luxury real
estate company in Telluride,
Colorado. Leveraging advanced AI technology, JSMM reached
unparalleled heights in buyer engagement for JW Group, utilizing
cost-effective methods to connect with affluent home buyers
attracted to Telluride's outdoor
adventures.
OVERLAND
PARK, Kan., June 27,
2024 /PRNewswire-PRWeb/ -- By leveraging
sophisticated AI technologies, Jennings Social Media & MarTech
(JSMM) has successfully implemented digital marketing programs that
impact our clients' sales growth, generate quantifiable results and
elevate brand visibility. The agency completed a groundbreaking
case study with JW Group, a prestigious luxury real estate company
in Telluride, Colorado. Leveraging
advanced AI technology, JSMM reached unparalleled heights in buyer
engagement for JW Group, utilizing cost-effective methods to
connect with affluent home buyers attracted to Telluride's outdoor adventures.
"Our AI-driven strategies have not only
revolutionized our approach to campaigns like those for JW Group in
luxury real estate but have also proven effective across travel,
healthcare, automotive logistics and more," said JSMM CEO
Valerie Jennings.
Proven Campaign Results: JSMM's implementation of these
AI-driven strategies has consistently delivered superior results,
exemplified by the JW Group campaign, which achieved click-through
rates significantly above industry benchmarks.
- Social Media: Achieved a click-through rate three times greater
than industry benchmarks.
- Geofencing: Doubled the benchmark for click-through rates in
strategic locations such as luxury hotels and ski resorts.
JSMM's innovative approach involved AI-driven persona
development to identify and understand JW Group's core audience of
luxury travelers, buyers and investors. The JSMM team crafted
visually stunning and engaging content for video and graphics to be
used across social media and for paid advertising. Targeted social
media ads leveraged the power of social platforms for precise
targeting while geofencing technology captured the audience in
prime locations, including luxury hotels and ski resorts.
Valerie Jennings, CEO of JSMM,
said, "Our AI-driven strategies have not only revolutionized our
approach to campaigns like those for JW Group in luxury real estate
but have also proven effective across travel, healthcare,
automotive logistics and more. This versatility underlines our
capability to adapt and excel in any market segment."
The agency's AI ad programs are tailored to the unique needs of
each industry, enhancing engagement and conversion through highly
targeted and effective campaigns.
JSMM's New AI Programs & Their Digital Impact:
- AI Buyer Personas and Journeys: JSMM crafts tailored strategies
and AI-generated buyer personas that provide deep insights into
customer preferences and behaviors, optimizing marketing
strategies.
- AI Creative Services: By utilizing AI in the creative process,
JSMM creates captive content, dynamic videos and compelling
graphics that are precisely targeted for relevance and
engagement.
- Mobile Geolocation & Lookalike Audience Generation: JSMM
targets ideal customer segments through sophisticated geofencing
and lookalike audience strategies, delivering ads to the most
receptive audiences.
- Strategic Campaign Implementation: With enhanced planning
efficiency, JSMM deploys executive-level strategic and creative
marketing campaigns that push the boundaries of traditional
advertising.
- Reporting: Advanced, real-time reporting tools monitor and
analyze campaign performance, offering insights that drive
continuous improvement and high performance.
As a leader in digital marketing excellence for more than 20
years, JSMM has continuously innovated to leverage the latest
technological advancements in digital marketing.
"We started at the beginning of social media in 2005 and created
a complex and dynamic system that could evolve with the pace of
technology and transform businesses," said Jennings. "Rather than
being dictated by data, we allow it to weave narratives; crafting
successful and distinctive campaigns tailored to our clients'
audiences."
With a focus on artificial intelligence in marketing, JSMM
doesn't just react to trends — it anticipates and sets them. This
future-focused mindset has not only attracted a diverse clientele
but also allowed for seamless adaptation to market changes. The
agency's commitment to data-driven approaches and client-specific
strategies has established it as a key player in the digital
marketing space.
About JSMM
Jennings Social Media & MarTech (JSMM) is a leader in
digital marketing innovation, trusted by a diverse range of
industries for over 20 years to enhance their digital presence and
drive growth. Specializing in AI-powered digital ads, JSMM
leverages AI and data to design personalized campaigns that meet
unique client objectives. Serving industries such as travel, real
estate, healthcare, technology, automotive and more, JSMM's
data-driven approach consistently delivers impactful solutions. For
more information, visit jsmmtech.com.
Media Contact
Sophie Shafter, Jennings Social
Media & MarTech, 1 816.719.0944, sophie@jsmm-vbm.com,
www.jsmmtech.com
LinkedIn
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