Brooklyn Brewery Named Official Beer and Brewery of NYC Pride 2024
June 27 2024 - 11:10AM
Business Wire
Brand also launching "Found Family" Campaign
Celebrating LGBTQ+ Chosen Families
Brooklyn Brewery, a steadfast advocate for inclusivity,
is excited to announce its designation as the official brewery of
NYC Pride 2024, featuring The Stonewall Inn IPA as
the official beer. In conjunction with this honor, Brooklyn Brewery
is also launching the "Found Family" campaign, an initiative
that celebrates the powerful, chosen families formed within the
LGBTQ+ community.
Located in one of America's most culturally diverse locales,
Brooklyn Brewery embodies the Brooklyn ethos of believing in people
and ideas that spark progress and move communities forward.
Celebrating the vibrant patchwork of identities that make up the
borough, the brewery underscores its commitment to diversity and
empowerment by fostering cultural connections that enrich our
society. Since 2017, Brooklyn Brewery has been crafting The
Stonewall Inn IPA in partnership with The Stonewall Inn
Gives Back Initiative (SIGBI), not only providing ongoing
financial support for their advocacy work but also spotlighting the
enduring legacy of activism propelled by The Stonewall
Inn.
Brooklyn Brewery's dedication to the LGBTQ+ community also
extends well beyond beer production. In addition to the brewery’s
ongoing collaborations with SIGBI, the brewery also received the
recent achievement in earning SIGBI Certified Safe Space
status, emphasizing the brewery's commitment to creating
spaces, both in the physical world and online, that are safe,
accessible, inclusive, and respectful to all. Additionally, since
2021, the brewery has actively expanded its Create Space
initiative, a global program inspired by the activism led by
The Stonewall Inn. This initiative leverages Brooklyn Brewery’s
platforms worldwide to amplify the voices of LGBTQ+ activists and
organizations who tirelessly advocate for equality, acceptance, and
the freedom for individuals to authentically be themselves.
Brooklyn Brewery believes that advocacy and activism extend
beyond the calendar's confines, and as such are launching the
"Found Family" campaign throughout the remainder of summer;
inviting the community to share stories of the deep connections
that go beyond DNA, illuminating the ways in which LGBTQ+
individuals create networks of unconditional love and support.
Notably, the campaign will feature personal narratives from
influential community figures including Stacy Lentz, a
prominent LGBTQ+ rights activist, co-owner of The Stonewall Inn and
co-founder of SIGBI; Chiquitita, a celebrated drag
performer, actor and visual artist known for her dynamic
contributions to the queer performance scene; and Mikelina,
artist, athlete and advocate who focuses on creating safer, more
inclusive communities through their extensive work in criminal
justice reform. Their stories, along with others from the
community, aim to spotlight the bonds forged in these chosen
networks which have empowered so many to thrive, inspire, and
amplify queer joy.
Brooklyn Brewery now invites folks within their LGBTQ+ community
to share their stories of chosen families, for a chance to be a
part of a number of “Found Family” celebrations the brewery will be
hosting in their Williamsburg, Brooklyn Tasting Room. For more
information on the “Found Family” campaign and how to take part,
please visit:
https://brooklynbrewery.com/createspacefoundfamily.
ABOUT BROOKLYN BREWERY: Brooklyn Brewery is a leading
global independent craft brewer and a pioneer of the American craft
beer revolution. From our home in Williamsburg, Brooklyn, we are
always in the making, drawing inspiration from our local community
of innovators, makers, and doers to spread the culture and
creativity of craft beer to 30 states and over 30 countries on 5
continents. Learn more at brooklynbrewery.com.
ABOUT THE STONEWALL GIVES BACK INITIATIVE: The Stonewall
Inn Gives Back Initiative (SIGBI) is a non-profit charitable
organization inspired by the struggles and ideals of the LGBTQ
rights movement born from the Stonewall Inn Uprising of 1969. They
are committed to eliminating the social intolerance that is
profoundly impacting the lives of LGBTQ citizens throughout America
and abroad. Through awareness campaigns, educational programming,
fundraising and candid public dialogue, they support grassroots
organizations scattered across the world and especially those in
communities where progress toward equality has been slow and the
negative impact of ongoing acts of discrimination and harassment
can no longer be tolerated.
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FOR ALL BROOKLYN BREWERY PRESS INQUIRIES CONTACT SARAH
USHER: sarah@sarahusherpr.com