KERV Unveils “Glow,” a New AI-Powered Display Product, Transforming Static Ads into Interactive, Attention-Based Media in Real-Time
June 27 2024 - 11:00AM
Business Wire
KERV Interactive, the leader in AI-powered video analysis,
performance, and monetization, today announced the launch of its
latest display advertising innovation, KERV Glow. This cutting-edge
product transforms standard static display assets into fully
dynamic, interactive brand experiences in a completely turnkey
manner. The solution is designed to enhance consumer engagement and
time spent with brand creative, driving performance across every
stage of the marketing funnel.
Glow utilizes KERV’s multi-patented image recognition technology
to identify multiple objects within a static banner creative and
instantly create a glow-like effect on each object that can be
customized by brand standards. The technology then correlates each
object with relevant copy and can support multiple landing page
link outs. Buyers can now activate KERV Glow as a standalone
creative, or as a retargeting component within an existing KERV
campaign, leveraging KERV’s proprietary first-party interactor
data.
Key Features and Benefits:
- AI-Powered Capabilities: Patented image recognition and
machine learning technology automatically transforms static assets
into dynamic ads with the ability to link out to multiple landing
pages.
- Enhanced Engagement: Boost interaction rates and time
spent with creative content.
- Dynamic Banners: Activate as a standalone creative asset
or integrate as a retargeting component within an existing KERV
media buy.
- 1P Interactor Data: Utilize the user’s unique
touch-pattern data to retarget more relevant products or sequential
messages to move audiences down the funnel.
- Seamless Creation and Integration: Easily implement KERV
Glow to move your audience further down the funnel and maximize
your media investments.
Initial alpha tests of KERV Glow have shown impressive results
with interaction rates 3x the industry average when the product is
used in conjunction with KERV’s proprietary first-party interactor
data. KERV Glow can be purchased directly or via programmatic, with
1P interactor data available exclusively via managed service.
"KERV Glow is a game-changer for brands looking to engage their
audience in a more impactful way,” said Jay Wolff, Chief Revenue
Officer at KERV Interactive. “By integrating our advanced AI and
user engagement insights, and expanding our interactive
capabilities from video to display ads, we are powering a more
meaningful brand experience and seamless path to purchase.”
For more information about KERV Glow, please visit
www.kerv.ai.
About KERV
KERV Interactive is the leader in AI-powered video analysis,
performance and monetization. Using patented recognition and
correlation technology, our pixel-edge technology captures metadata
across every frame in any video, allowing us to identify, analyze
and match objects with contextually relevant advertising
experiences. These immersive and shoppable solutions empower
consumers to learn, explore, and transact through dynamic video,
creating deeper relationships and real business outcomes for the
world's leading brands and publishers.
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Beth Pyne beth@salientmg.com (908) 868-6125