New Integrated Campaign Launches with
Empowering Messages
BRIDGEWATER, N.J., June 27,
2024 /PRNewswire/ -- Nature's Bounty®, a leader in
scientifically-backed vitamin and nutritional supplements, today
unveiled its new brand campaign titled "It's In Your Nature" to
refresh the brand's positioning in the nutritional supplement
category and ground its messaging in positivity and an emotional
connection. With the lens that the human body is a brilliant
machine that sometimes needs a little lift to function at its best,
the Nature's Bounty brand features its new creative across paid
media, including television and social media, as well as through
its owned channels.
"We are thrilled to launch our new brand positioning and
campaign that help consumers recognize the power that already lives
within them," said Justin DeGeorge,
Vice President, Nature's Bounty® brand. "By listening to our
consumers, we learned that many people who are navigating their
wellness journey today feel like they're not enough – they're
overwhelmed and constantly reminded of everything they're not. We
believe there's greatness inside all of us and that there are
amazing things happening within the human body that demonstrate
this point. The 'It's In Your Nature' campaign aims to help
consumers see this power in themselves and remind them that
Nature's Bounty is here to supplement them at every stage."
From ashwagandha, magnesium, and zinc to nutrients that support
hair growth, Nature's Bounty® offers more than 200 nutritional
supplements, which help support the body's own natural systems,
including digestive, cardiovascular, skin, immune, metabolic,
sleep, and more.* The "It's In Your Nature" campaign brings
together the brand's full portfolio into one unifying message.
The "It's In Your Nature" campaign takes a unique approach to
inspire and connect with audiences by using relatable examples of
the amazing ways the human body functions. Each advertisement
within the campaign focuses on a specific aspect of the body's
remarkable system, emphasizing its inherent abilities to support a
healthy and active lifestyle and the use of Nature's Bounty
vitamins to supplement their own greatness.
To learn more about Nature's Bounty®, please visit
www.naturesbounty.com.
About Nature's Bounty®
For more than 50 years,
Nature's Bounty®, a Nestlé Health Science Company, has been focused
on enhancing the health and wellness of people's lives. Nature's
Bounty® vitamin and nutritional supplements are overseen by
scientists, manufacturing specialists, and quality experts, each
one dedicated to maintaining high quality standards. We only use
ingredients from suppliers that meet our stringent Quality
Assurance Standards, as well as GMP supplement quality standards.
By combining the latest breakthroughs in nutritional science with
great ingredients, we're proud to provide consumers with
supplements of outstanding quality and value. For more information,
please visit www.naturesbounty.com and follow us on
Facebook and Instagram.
Media Contact
Andrea Martin
Nature's Bounty®
media@naturesbounty.com
*This statement has not
been evaluated by the Food and Drug Administration. These products
are not intended to diagnose, treat, cure or prevent any
disease.
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SOURCE Nature's Bounty