From AVE 2.0 to OTW By Vans, Vans Celebrates
the Culture of Skateboarding
LOS
ANGELES, June 22, 2024 /CNW/ -- Last night,
Friday, June 21, Vans' week-long
Paris takeover culminated in a
bash blending the energy of Paris Fashion Week, Go Skateboarding
Day and Fête de la Musique—at epic scale.
Welcoming the skateboarding, streetwear, fashion,
art and entertainment communities of Paris and beyond, the OTW by Vans Checkered
Future event featured a monumental installation set on the hill of
Montmartre below the Sacré-Coeur
Basilica.
Designed by OTW by Vans in partnership with
PLAYLAB, INC. and California Skateparks, the installation's
large-scale skate bowl played host to a live skate exhibition
paying tribute to the unconventional art derived from skate
culture. Vans Skate Team from around the world including Efron
Danzig, Curren Caples, Mami Tezuka, Tania
Cruz, Elijah Berle,
Diego Todd, Martino Cattaneo, Stafhon Boca, Anthony Van Engelen, Rowan Zorilla, Hugo Westrelin, and Willow Voges Fernandes jammed the installation
throughout the evening. At the summit of the butte of Montmartre, a checkerboard DJ platform
overlooking Paris hosted
performances by Kaytranada, Venus X, Busy P and Tatyana Jane, and a headlining DJ set by
JUSTICE.
Alongside Drieke Leenknegt, Global CMO of Vans,
Ian Ginoza, Vice President, Creative
Director for OTW by Vans, and Steve Van
Doren, Vans Ambassador and Son of the Founder, guests
included Emily Ratajkowski, Paloma
Elsesser, Dev Hynes, Bella
Poarch, Meadow Walker, Omar
Apollo, Jonathan Anderson,
Danielle Haim, Fai Khadra, Haze Khadra, Christina Paik, Kim
Shui, Moses Sumney, Malick
Bodian, Haider Ackermann,
Ross Lynch, Devyn Garcia, Yumi
Nootenboom, Alva Claire,
Rocky Xu, Benji B, Pierce Abernathy, Mike
Eckhaus, and Sam
Richardson.
Bringing to life the disruptive approach of OTW
by Vans, the most aspirational expression of Vans product design
and experiences, the event at Sacré-Coeur builds upon recent OTW
experiences; most recently, a skateable installation, designed by
PLAYLAB, INC. in collaboration with Sterling Ruby, during Frieze Los Angeles.
Earlier this week in Paris, Vans hosted a skate jam on Tuesday, June 18, honoring skateboarding pioneer
Anthony Van Engelen and his impact
on footwear design progression with the launch of the AVE 2.0. This
was followed by the opening of Vans Brand Curator and legendary
photographer, Atiba Jefferson: Skate
Photography Exhibition, in partnership with Architecture c/o Virgil
Abloh™️, on Wednesday, June 19. Ending with OTW by Vans
Checkered Future, these moments set the stage for a new
storytelling approach launching this July.
Notable Voices
"We have worn out tons
of white Vans over the years, it was time we get fresh ones."
- JUSTICE
"We live and make music in the 18th
arrondissement, and it's wild that Vans is taking over the most
iconic park in our hometown! We're super excited to DJ for
Paris' "Fête de la Musique" and Go
Skateboarding Day. Vans is bringing people together with style,
blending skate, music, and art." - Busy P
"Skating with a massive party is always a good
time, but this was next level." - Curren
Caples,
Vans Athlete
"OTW continues to elevate and disrupt the way we
think about skateboarding against the backdrop of key cultural
moments. From the music, to the skateable installation, and this
iconic location, OTW embodies our purpose, spirit and attitude
rooted in skateboarding."
- Ian Ginoza, Vice President,
Creative Director for OTW by Vans
"Over 50 years of Vans events, and this moment is
one of the best. Skateboarding, our athletes, our community all
together in this special place is one for the history books."
- Steve Van Doren, Vans
Ambassador and Son of the Founder
Media Contact
vans@dlx.co
About
Vans
Vans®, a VF Corporation (NYSE:
VFC) brand, is the leading skateboarding and original action sports
footwear, apparel and accessories brand. Vans®
authentic collections are sold in more than 100 countries through a
network of subsidiaries, distributors, and international offices.
Vans® has more than 2,000 retail locations
globally including owned, concession and partnership doors. The
Vans® brand inspires and empowers everyone to
live "Off The Wall", embodying the youthful spirit of freedom,
non-conformity, and relentless drive to push culture forward across
action sports, music, art and design.
About OTW by Vans
OTW by Vans is
the most aspirational expression of Vans rooted in celebrating
skateboarding's impact on every facet of culture. OTW by Vans
pushes the boundaries of product design and brand experiences with
innovators from skateboarding, art, fashion, design, and
entertainment. OTW by Vans products are sold through otw.vans.com,
and a curated selection of global wholesale partners.
Vans, "Off The Wall" Since '66
otw.vans.com
instagram.com/otwbyvans
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SOURCE Vans, Inc.