LONDON,
ON, June 21, 2024 /CNW/ - Noojimo, the
first and only all-Indigenous virtual mental wellness clinic, forms
a partnership with GreenShield, a committed ally in supporting the
wellness needs of Indigenous Peoples (First Nation, Inuit, Métis)
across Canada.
The partnership comes at a critical time when the need for
culturally safe care is greater than ever. Recognizing the
cultural, historical, and social contexts that shape Indigenous
mental wellness, Noojimo's dedicated and compassionate circle of
Indigenous health professionals offer counselling services to help
Indigenous people feel heard, seen, and supported throughout their
healing journey. GreenShield, Canada's only national non-profit health and
benefits company, will bring Noojimo's culturally safe wellness
services to more Indigenous individuals and families through a
combination of social impact efforts and customer offerings.
Noojimo's programs honour and incorporate traditional Indigenous
pathways of care through a virtual platform, highlighting the
ongoing innovation and inner strength of Indigenous Peoples (First
Nation, Inuit, Métis). "At Noojimo Health, we have created a
relationship with GreenShield that has blossomed into a formal
partnership," says Bill Hill
(Ronikonkatste), Co-CEO of Noojimo Health. "This partnership
fosters a two-eyed seeing approach to create a more holistic and
culturally safe mental wellness service for Indigenous
relatives."
"We acknowledge the valuable past, present, and future
contributions of all First Nations, Inuit, and Métis peoples
as we commit to a path towards truth and reconciliation," says
Mandy Mail, Executive Vice
President, Head of Marketing, Communications & GreenShield
Cares. "We are honoured to expand Noojimo's services and provide
more Indigenous individuals and families access to culturally safe
mental wellness care. Our shared values reflect more than a
partnership, but a deep connection that positively impacts
individual lives."
As a trusted Indigenous-owned company, Noojimo collaborates
closely with partners to eliminate access barriers to culturally
safe care. With relationships to over 150 Indigenous communities,
individuals have access to their services in rural, remote, and
urban communities across Canada.
GreenShield exists to improve health outcomes, drive systemic
change, and foster a healthier, more equitable society. Beyond
reimagining health and benefits with the patient at the centre, the
company's vision is for an equitable future where all Canadians,
regardless of background or circumstance, can live their healthiest
lives. Through their partnership with Noojimo, GreenShield will
provide funding to offer Noojimo's services at no cost to
Indigenous communities. Beyond the free counselling hours,
GreenShield will exclusively offer Noojimo's services to their
clients' Indigenous employees via GreenShield+, a digital health
and benefits platform.
As a non-profit social enterprise, GreenShield's overarching
goal is to generate $75 million of
social impact investments to improve the lives of at least 1
million Canadians by the end of 2025, all in pursuit of Better
Health for All.
Noojimo and GreenShield are dedicated to standing together,
fostering open and honest communication, and sharing resources. By
doing so, they aim to advance their mission of expanding culturally
safe care for Indigenous peoples across Canada.
About Noojimo Health:
Noojimo means "to heal" and move towards wellness in
Anishinaabemowin. As the first All-Indigenous virtual mental health
clinic, Noojimo provides timely, culturally appropriate virtual
counselling and educational programs for capacity building.
Noojimo's circle of master-prepared Indigenous clinicians comes
from diverse communities, and each brings their bundles of
knowledge in community health, traditional Teachings, and clinical
practice. Having collectively served over 150 Indigenous
communities across Turtle Island, Noojimo clinicians offer
individual, family, and group support.
Noojimo's circle of two-eyed seeing care braids Western best
practices with Indigenous ways of knowing, being and doing. It
focuses on early intervention, prevention, postvention, and mental
health education through a culturally safe lens. By enhancing
access to appropriate care, Noojimo aims to help reduce the crisis
burden and further strengthen intergenerational healing for the
next seven generations.
About GreenShield:
GreenShield is an integrated health and benefits organization
and the first organization in Canada to operate as a payer-provider —
offering insurance, administering benefits, and paying claims as a
'payer' while offering health services such as mental health,
pharmacy, and telemedicine services as a 'provider.' Integrating
both sides of the payer-provider equation enables GreenShield to
simplify access to care, remove administrative barriers, and
improve health outcomes for its customers.
GreenShield is uniquely structured as a non-profit social
enterprise that reinvests its earnings and redeploys its services
to support equity-seeking Canadian communities via its social
impact brand, GreenShield Cares. The company's overarching goal is
to generate $75 million of social
impact investments to improve the lives of at least 1 million
Canadians by the end of 2025, focusing on mental health, oral
health, essential medicines, and chronic disease
management.
As the industry's noble challenger, GreenShield continues to
innovate, evolving its offerings and services to deepen its mission
of Better Health for All.
GreenShield is comprised of three non-profit entities: Green
Shield Canada (GSC), Green Shield Association (GSA) and Green
Shield Canada Foundation (GSCF), and GSA's wholly owned
subsidiaries, including Green Shield Health Inc. and Green Shield
Administration Inc.
SOURCE Noojimo