BEIJING, June 12,
2024 /PRNewswire/ -- As global trade continues to
develop, cross-border e-commerce has emerged as a vital link
connecting consumers and businesses around the world. In this
context, user loyalty and repurchase rates have become crucial
indicators for assessing the competitiveness of cross-border
e-commerce platforms. To gain a deeper understanding of this
phenomenon, DHGATE Group has collaborated with The
University of Hong Kong (HKU) to
release a white paper titled "The Cross-border E-commerce
Repurchase Revolution: Consumer Behavior Insights and Market
Opportunities" (hereafter referred to as the "White Paper").
The White Paper aims to explore effective strategies for
enhancing user loyalty and repurchase rates, providing guidance for
the sustainable development of the cross-border e-commerce
industry. The report begins by comprehensively examining the
current state of user loyalty and repurchase behavior in
cross-border e-commerce. Through data analysis, the authors
discovered that, despite the ongoing expansion of the cross-border
e-commerce market, improving user loyalty and repurchase rates
presents several challenges. These challenges include: the
diversification of user needs, the differentiation of shopping
experiences, and the cultivation of brand loyalty – all of which
have become pressing issues for cross-border e-commerce platforms
to address.
Building on these findings, the White Paper proposes three core
strategies to improve user loyalty and repurchase rates:
1. Optimizing Traffic Strategy and
Allocation Mechanisms
- The short-term goal is to optimize traffic attraction and
distribution mechanisms to support sellers' branding efforts and
multi-platform sales channels, thereby reducing operational
risks.
- Provide sellers with traffic support to address the conflict
between product homogenization and buyers' personalized
demands.
- Establish a rational traffic distribution mechanism that
supports dedicated sellers and products with high potential,
ultimately enhancing the platform's attractiveness and
competitiveness.
2. Localizing Warehousing and
Logistics
- The long-term goal is to encourage sellers to integrate their
industrial chains, establish overseas warehouses, and develop their
own logistics systems.
- The overseas warehouse model can improve logistics contract
fulfillment efficiency, reduce operating costs, and enhance overall
fulfillment performance.
- By building or connecting logistics resources, platforms can
enhance the consumer experience, increase user retention rates,
attract small-and medium-sized sellers, and strengthen their
bargaining power.
3. Driving Platform Innovation and
Refined Operations
- Leverage emerging technologies to enable refined operations,
reduce operating costs, take advantage of economies of scale, and
boost core competitiveness.
- Strengthen research, development and application of
technologies such as artificial intelligence, big data, cloud
computing, and blockchain to improve operational efficiency and
optimize user experience.
- For buyers: Offer personalized recommendations and optimized
logistics and distribution to enhance repurchase intentions.
- For sellers: Strengthen supply chain cooperation, reduce
transaction costs, provide a wider range of high-quality products,
and increase user stickiness.
The White Paper places special emphasis on the role of
technological innovation in enhancing user loyalty and repurchase
power. By leveraging artificial intelligence, machine learning, and
other advanced technologies, platforms can more accurately predict
user needs, implement intelligent inventory management, and
optimize pricing strategies. These improvements ultimately lead to
increased user satisfaction and loyalty.
The development of the White Paper was spearheaded by
Mei Tian, Executive Assistant to the
Chairman of DHGATE Group, and Associate Professor Wei Zhang, Director of the Institute of Digital
Economy and Innovation of Business and Economics at University of Hong Kong.
Throughout the compilation process, the White Paper's
research team received invaluable guidance and support from
Professor Haipeng Shen, Patrick S C
Poon Professor in Analytics and Innovation at University of Hong Kong. DHGATE Group and HKU are
sincerely grateful to the teams involved in developing the White
Paper for their dedicated efforts and contributions.
The publication of the White Paper serves not only as a valuable
reference for cross-border e-commerce platforms but also as a
guiding light for the healthy development of the entire industry.
DHGATE Group firmly believes that through ongoing innovation
and optimization, the cross-border e-commerce industry will
continue to thrive and enjoy even more expansive growth
prospects.
As a pioneer in the field of cross-border e-commerce,
DHGATE Group remains steadfastly committed to driving industry
innovation and development. The Group eagerly anticipates
collaborating with its valued partners to explore new opportunities
within the cross-border e-commerce landscape and collectively shape
a brighter future for all stakeholders.
Download the complete "Cross-Border
E-Commerce Repurchase Revolution: Consumer Behavior Insights and
Market Opportunities" at the following link:
https://image.dhgate.com/Reviewed_%E7%99%BD%E7%9A%AE%E4%B9%A6%E8%8B%B1%E6%96%87%E7%89%88%E3%80%8ACross-Border%20E-Commerce%20Repurchase%20Revolution_%20Consumer%20Behavior%20Insights%20and%20Market%20Opportunities%E3%80%8B.pdf
Disclaimer: The content presented in this article is for
informational purposes only and should not be construed as
investment or business advice.
About DHgate
Founded in 2004, DHgate has become the leading B2B cross-border
e-commerce marketplace in China,
boasting over 34 million live listings annually. Through their
global operations and offices, including in the USA and UK, DHgate reaches millions of people
with trusted products and services. As of December 31, 2023, DHgate served more than 77
million registered buyers from 225 countries and regions,
connecting them to over 2.6 million sellers in China and other countries.
For more information, please visit DHgate.com and follow
@DHgate.com.
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SOURCE DHGATE Group