LONDON, June 4, 2024 /PRNewswire/ -- Gatorade has brought
Brazilian football legend Kaka to boost the confidence of the
losing team from the 2024 Gatorade 5v5 Finals at the UEFA Champions
League Final in London. The legend
surprised young players in the locker room post-match, sharing a
reminder that 'You Never Stay Defeated', and the power
losing has, to fuel tomorrow's success.
The final saw team Brazil
triumphed over team Colombia by a
scoreline of 5-1. To transform the moment of disappointment for the
losing team into one of hope, rather than a drop in confidence,
Kaka's heartfelt Team Talk soothed their spirits and shared the
message to harness the loss as fuel to build resilience and
growth.
Kaka, known for his creativity and goal scoring prowess, faced
challenges throughout his career. During the You Never Stay
Defeated Team Talk, he described transforming his setbacks into
motivation. This culminated in Kaka starring in the 2007 UEFA
Champions League Final, where Milan emerged victorious with a 2-1 win over
Liverpool.
Discussing the You Never Stay Defeated Team Talk, Kaka said "The
2024 Gatorade 5v5 Finalists did a tremendous job at coming second
out of 13 teams worldwide. However, losing can feel permanent,
especially when you are a teenager. Incredible results can be
achieved when we use defeat to fuel success. I am fortunate to have
had a long, successful career. Yet, I will always appreciate the
fact that the setbacks I encountered along the way fueled my
victory. The way you handle defeat is what sets you on the path to
victory."
Speaking about this year's Gatorade Global 5v5 Finals at the
UEFA Champions League Final in London, VP of Marketing at Gatorade,
Bart LaCount says, "The Gatorade
Global 5v5 Finals offers lifelong lessons and values of sport to
each of the participants. The You Never Stay Defeated Team Talk
from Kaka is a first-hand account of overcoming defeat to come back
better than ever on the greatest footballing stage. As a Confidence
Coach, Kaka's advice will fuel our Gatorade 5v5 finalists and young
people around the world with the confidence they need to strive
towards their sporting ambitions."
Since its inception, Gatorade 5v5 tournament has provided over
126,000 young athletes worldwide with positive sporting
experiences. This year, 13 countries across Latin America, Asia, Middle
East, and Europe
participated across all tournaments, with an estimated 26,000
teenagers - 11,000 more than in 2023. 5v5 offers young players aged
14-16 the inspiration and fuel to reach their potential through
sports participation.
Visit Gatorade's Confidence Coaches Hub at
Gatorade.com/Confidence-Coaches to learn how to keep
confidence high and watch the You Never Stay Defeated Team Talk
delivered by Kaka.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes
Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew,
Quaker, and SodaStream. PepsiCo's product portfolio includes a wide
range of enjoyable foods and beverages, including many iconic
brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
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