First Location of the Brand to Launch Sports Betting
HARRISBURG, Pa., Oct. 4, 2022
/PRNewswire/ -- Harrisburg, Pa
based restaurant group Arooga's Grille House & Sports Bar
announced today that their Shelton,
Connecticut franchise location has teamed up with The
Connecticut Lottery Corporation to launch their new retail
sportsbook PlaySugarHouse, a sports wagering platform from Rush
Street Interactive. This will be the first location of the brand to
offer sports betting, which will operate within the Arooga's
location.
Located at 387 Bridgeport Ave., Shelton, Ct and owned by Arooga's franchise
group McBride Holding Company, LLC, this location is over
seven-thousand square feet, seats two hundred and fifty guests and
has over one hundred wall-to-wall HD TVs. Franchise co-owner
David McBride is planning extensive
renovations to create a dedicated space for the PlaySugarHouse
concept, which will include multiple kiosks and teller stations
along with Arooga's famous two-story video wall.
"We have always paid attention to the expanding gaming landscape
in the Northeast and have been hopeful that sports wagering would
become available to us," said David
McBride, Chief Operating Officer of McBride Holding Company,
LLC, and co-owner of the Arooga's Shelton franchise location. "The proposed layout
for PlaySugarHouse is really magnificent with up to fifteen kiosks,
so there will be plenty of room to satisfy all guests within the
restaurant as well as patrons who would like to stop by and place a
bet."
"We are extremely excited that the CT lottery has chosen
Arooga's Grille House and Sports Bar in Shelton, Ct to launch of the Connecticut's sports book locations," said
James Belli, Vice President of
McBride Holding Company, LLC, and co-owner of Arooga's Shelton. "This partnership will offer guests
throughout the region an unparalleled opportunity to watch a game
and place a sports bet in what we believe is one of, if not the
best, sports atmospheres in Connecticut. Guests can come to watch numerous
sporting events on over one hundred televisions, enjoy a beverage
from one of over fifty-nine draft beer offerings, and enjoy some
award-winning wings and other mouth-watering eats. We are thrilled
and look forward to the future of this partnership."
The new PlaySugarHouse sportsbook is projected to open in
December of 2022 after renovations are complete and all necessary
licensing is in place. McBride Holding Company, LLC is the owner of
three Arooga's franchises in Warwick,
RI, Attleboro, Ma, and
Shelton, Ct, and is the principal
partner with The Connecticut Lottery Corporation for this
venture.
"We are thrilled to really step up our sports bar game and offer
this exciting experience to our guests," said Gary Huether, Arooga's Grille House & Sports
Bar parent company owner and President. "Sports betting is a
natural fit for an award-winning sports bar."
The recipient of several national accolades, including selection
as America's Next Top Restaurant Franchise, as well as recognition
among Entrepreneur Magazine's Top 500 Franchises of 2020 &
2021, and Top 200 Food Franchises 2020, Franchise Times Top 200 +
2020, and FranServe Fran-Tastic 500 2021, the Arooga's restaurant
company continues to charm the industry with its commitment to
utilizing the latest technology in enhancing the guest experience
and improving operational practices, creating unique and delicious
menu items observing environmentally responsible operation methods
in their restaurants as part of their certification by the Green
Restaurant Association.
About Arooga's
Arooga's is an innovative restaurant group that currently offers
different models for investment: their traditional sports themed
and entertainment focused concept, an urban design with a similar
theme and a flexible floorplan with reduced square footage, and
their fast casual "Wing Shack." Arooga's offers franchising
opportunities for their concepts to qualified multi-unit
candidates. For more information on available markets in the US and
internationally please visit www.aroogasfranchising.com, or contact
Keith Swade, Director of Franchise
Development at keithswade@aroogas.com.
Media Contact:
Tanya
Scannelli
Arooga's Director of Communications
717-635-9464
345998@email4pr.com
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SOURCE Arooga's Grille House & Sports Bar