ALISO VIEJO, Calif.,
Jan. 6, 2022 /PRNewswire/ --
UST, a leading digital transformation solutions
company, has officially launched UST AiSense, a
cutting-edge AI-led solution powered by Tastry, that provides
personalized food and beverage recommendations using sensory
science. The deployable digital technology is a palate-based
recommender that helps consumers select the products they will
enjoy.
"UST AiSense harnesses the power of Tastry to connect consumer
wants with retailers' digital platforms to drive deeper customer
engagement and larger basket sizes. The technology serves brands
and retailers by providing science-based suggestions for product
development, inventory purchase, and direct-to-consumer
recommendation," said Mahesh
Athalye, Senior Director, Retail Platform & Solutions,
UST. "The new solution will help retailers optimize product
mix, and increase sales, margins, and store loyalty."
Food, science, and artificial intelligence have come together to
help consumers find wines or beer they will love and associated
food that is paired with them. UST AiSense provides analytics tools
for retailers to know exactly what their customers want. Retailers
can offer UST AiSense recommendation solutions within a store kiosk
or submit through a website or a mobile app. The solution provides
real-time insights on sales, inventory, and customer
preferences.
"Each person has their own unique taste preferences. You no
longer need to spend time researching the right wine and end up
buying something that doesn't match your specific taste," added
Keith Pickens, Retail Domain
Leader - General Manager UST. "The UST AiSense solution helps
you find the wine you love by harnessing artificial intelligence
combined with our sensory science. Personalized purchase
recommendations provided by the AiSense app guides you through the
process of selecting your perfect wine or beer and associated food
every time."
UST AiSense is integrated with UST Walk-in, Walk-out
frictionless shopping solution to introduce new retail
models for anytime, anywhere convenience shopping. With academic
and startup partnerships across the world, UST collaborates with
businesses disrupting their industries with digital innovation and
powering ideas to solve tomorrow's challenges.
UST is a strategic investor in Tastry, the world's first
AI-driven sensory sciences company that combines analytical
chemistry, consumer flavor preferences, and machine learning (ML)
to predict market performance for sensory-based products. The
launch of UST AiSense and the partnership with Tastry
exemplifies a strong foundation for the future development of
retailers.
"Together, we are engineering the future, collaborating as part
of the innovation ecosystem to help businesses make smarter,
better, and faster decisions," added Athalye.
Download UST AiSense mobile app on the Google Android
Play store or Apple App Store.
To learn more about UST AiSense, please visit:
https://www.ust.com/en/ai-sense
About UST
For more than 22 years, UST has worked side by side with the
world's best companies to make a real impact through
transformation. Powered by technology, inspired by people, and led
by our purpose, we partner with our clients from design to
operation. Through our nimble approach, we identify their core
challenges, and craft disruptive solutions that bring their vision
to life. With deep domain expertise and a future-proof philosophy,
we embed innovation and agility into our clients'
organizations—delivering measurable value and lasting change across
industries, and around the world. Together, with over 28,000
employees in 25 countries, we build for boundless impact—touching
billions of lives in the process. Visit us at
www.UST.com
Media Contacts, UST:
Tinu Cherian Abraham
+1 (949) 415-9857
Neha Misri
+91-9284726602
media.relations@ust.com
Media Contacts, U.S.:
S&C PR
+1-646.941.9139
media@scprgroup.com
Media Contacts, U.K.:
FTI Consulting
UST@fticonsulting.com
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SOURCE UST