SAN GABRIEL, Calif.,
Nov. 9, 2020 /PRNewswire/ -- Not all
businesses are failing during these COVID times.
Some like online jeweler and gemstone dealer boomjoo.co are
thriving, selling thousands of bracelets and necklaces per
month.
Besides offering deep discounts and educating consumers about
handcrafted jewelry with natural gemstones, boomjoo.co is also
gearing its marketing to different countries and cultural
backgrounds, and those with different tastes in gemstones.
"We sell all over the world and it's very interesting how
different cultures have different tastes in gemstones," said
boomjoo.co Marketing Director Krasika
Anastasiia. "White U.S. and Canadian people seem to like diamonds
and colorless gemstones."
He also notices that white people like pink opal, which
symbolizes love and is a good gift for wives and girlfriends.
People from France, on the other
hand, like colored gemstones that are blue and pink. Latinos and
Asians prefer colorful gemstones as well.
"Latino culture is similar in many ways to Asian cultures. They
like wearing red jewelry and thin red string bracelets because it's
thought to bring good luck and ward off misfortune. It probably
goes back to their religions and cultural backgrounds," said
Anastasiia.
If the pandemic has left you struggling for cash and worried
about Christmas bills, you can still give beautiful jewelry for a
fraction of the cost that you would pay at the mall.
"You can find jewelry that you would typically pay $1,000 for about $200 on our website. Traditionally, the bigger
jewelry stores mark up their products 10 to 50 times. Our markup is
a lot lower," said Anastasiia.
The online retailer uses the same manufacturer with high-quality
natural gemstones as other well-known brands and is the first to
offer deeply discounted prices. Their average sale is
$50 with many items less than
$150. They can offer these prices
because they're more efficient, have lower costs, and can pass
these savings onto customers.
Different types of gems and colors have different meanings.
Articles on the website introduce you to these different meanings.
The website also helps you choose the right gemstone at the right
price. Every gemstone has a different story, which can be conveyed
as a gift with different meanings.
Some stones can mean love, caring, or wealth, and all kinds of
other meanings. They also have lucky gemstones. Some ancient
cultures believe that different gemstones have healing powers and
may give you luck.
Gemstones such as diamond, ruby, emerald and mother-of-pearl
represent love. These gemstones would make a great gift for your
spouse, girlfriend, child, or parent. If one of your friends is
recovering from an illness, you could give them a piece of jewelry
made with the healing powers of citrine.
If someone has just started a new business, you might want to
give them jewelry made of citrine, malachite, peridot, or ruby
gemstones to help grow their wealth.
Birthstones also make a great gift for people born at different
times of the year and there's a full selection on the website. When
you receive the product, it will have a little card in the gemstone
box describing the meanings of the gemstone.
"Our founder's family business has been selling high-end custom
jewelry for several decades, so we have good relationships with the
manufacturers and mines. We also don't have traditional marketing
costs. That's why we can offer better prices so everyone can enjoy
gemstones," said Anastasiia.
They're only online and don't have the extra expense at being in
shopping malls and do most of their marketing on social media. If
you're not sure what to give someone for Christmas, jewelry could
be your best gift.
"You can wear our jewelry, casually or at important functions.
Our jewelry is handcrafted just like the big brands. We work
directly with major manufacturers and have low overheads to give
you great prices," said Anastasiia.
Orders start at under $50 and can
be placed at boomjoo.co.
For further information or to schedule an interview, contact
Krasika Anastasiia at +1 (571) 407-9378 or 258479@email4pr.com.
Krasika Anastasiia
Marketing
Director
Boomjoo Jewelry
https://boomjoo.co/
150 South Canal Street
South San Francisco, CA
94080
Phone: +1 (571)
407-9378
Email: 258479@email4pr.com
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SOURCE Boomjoo Jewelry