NEW YORK, Oct. 2, 2020
/PRNewswire/ -- Today, Marchon Eyewear, Inc.,
one of the world's largest manufacturers and distributors of
quality eyewear and sunwear, and Converse Inc., the iconic
American footwear and apparel brand, announced that they have
entered into an exclusive, long-term global licensing
agreement.
New sun and optical collections designed under this new
partnership will roll out globally beginning January 2021. Taking cues from the brand's
legendary footwear, most notably the Chuck Taylor All Star and Pro
Leather, eyewear styles will feature recognizable motifs and design
elements such as the "All Star" patch and "Star Chevron" logo.
With a classic yet modern approach, the eyewear assortment
addresses adults and teens with 16 sunglasses and 43 optical styles
at compelling price points. Customers can expect to see a mix of
classic and trend-right shapes with the brand's unique color
palettes and design features that will be familiar to the avid
Converse fan. The brand targets all genders and ages 12 – 35, but
truly resonates around the world and across generations. Converse
is the original brand of youth culture, with its rich 110 year
heritage and the global adoption of its classic and accessible
sneakers.
"Marchon is thrilled to partner with Converse, an iconic brand
that has a longstanding position in the footwear and apparel
industry," said Nicola Zotta,
President and CEO of Marchon Eyewear. "We look forward to designing
unique eyewear collections which will embody Converse's style and
authenticity, while also being a part of the brand's growth and
continued legacy."
"We are excited to announce our partnership
with Marchon Eyewear," said Jon Tappan, VP/GM of Apparel & Accessories
for Converse. "As we work to strengthen the Converse accessories
business, we know that Marchon's expertise in the eyewear
space will complement and enhance our efforts to create products
that serve the needs of our consumer, while enabling their
individual style."
The new eyewear line will be sold globally in select sun and
optical retailers, as well as online at eyeconic.com.
About Marchon Eyewear
Marchon Eyewear, Inc. is one of
the world's largest manufacturers and distributors of quality
eyewear and sunwear. The company markets its products under
prestigious brand names including: Airlock, Calvin Klein, Chloé, Columbia, Diane von
Furstenberg, DKNY, Donna Karan, Dragon, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Marni, MCM,
Nautica, Nike, Nine West, Pure, Salvatore
Ferragamo, Skaga and Victoria
Beckham. Marchon Eyewear distributes its products through a
global network of subsidiaries and distributors, serving over
80,000 accounts in more than 100 countries. Marchon Eyewear is a
VSP Global company, which is a doctor-governed organization focused
on connecting its 88 million members to affordable, accessible,
high quality eye care and eyewear. For more information, visit
www.marchon.com and follow @marchoneyewear.
About Converse
Converse Inc., based in
Boston, Massachusetts, is a wholly
owned subsidiary of NIKE, Inc. Established in
1908, Converse is recognized as a brand of
self-expression around the world and across cultures. The
interpretation and adoption of its iconic sneakers, including the
Chuck Taylor® All Star®, the One
Star® and Jack
Purcell® span decades. Follow @Converse
and visit Converse.com for more information.
LINK TO DOWNLOAD BRAND
IMAGE:
https://marchon.box.com/s/f4zl2llbp8lj956jylr8mgf92ytd69z1
IMAGE CREDIT: Courtesy of Converse
MEDIA CONTACTS:
Marchon Eyewear, Inc.
Kelly
Petrone, Public Relations Specialist
kpetrone@marchon.com
+1-631-629-3801
Converse
Marianna
Friedman, Global Media Relations
Marianna.Friedman@converse.com
+1-917-226-4446
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SOURCE Marchon Eyewear, Inc.