Entertainment Industry Foundation Mourns Death of Famed TV and Radio Announcer Rod Roddy; Memorial Fund Established in Roddy's Honor Statement From Katie Couric Expresses Gratitude for Roddy's Efforts to Raise Colon Cancer Awareness LOS ANGELES, Oct. 27 /PRNewswire/ -- The Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (EIF's NCCRA) joins the world in mourning the passing of famed "Price Is Right" announcer Rod Roddy. Roddy has been an EIF's NCCRA Ambassador for the last two years, participating in TV, radio and print Public Service Announcements urging people to "Come On Down and Get a Colonoscopy." EIF's NCCRA Co-founder Katie Couric issued the follow statement on Rod Roddy's death: "When you hear the phrase 'Come on Down,' there is only one name that comes to mind -- Rod Roddy. Americans came to know and love Rod's distinctive voice, but it is his heart and his spirit we will most remember. Rod selflessly devoted his last years to educating the public about colon cancer, even as he struggled with the disease that ultimately claimed his life. "Openly discussing his own diagnosis in Public Service Announcements, Rod focused attention on one important fact: through screening and early detection, colon cancer can be cured. We are grateful for Rod's commitment of time and energy and for his candor, which undoubtedly saved lives. He will be sorely missed." At Roddy's request, a memorial fund has been set up with the Entertainment Industry Foundation's NCCRA program. People can donate in Roddy's memory, either online at http://www.eif.nccra.org/ or by mailing a donation to: Rod Roddy Memorial Fund NCCRA c/o Entertainment Industry Foundation 11132 Ventura Blvd., Suite 401 Studio City, CA 91604 DATASOURCE: Entertainment Industry Foundation CONTACT: Steve Telliano, +1-916-658-0144, or Judi Ketcik, +1-818-760-7722, both of EIF's NCCRA; or Lauren Kapp of NBC, +1-212-664-2919 Web site: http://www.today.msnbc.com/ Web site: http://www.eif.nccra.org/

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