Media Advisory - True North Gems announces classification of True Blue beryl discovery in the Yukon VANCOUVER, Oct. 27 /PRNewswire-FirstCall/ -- Members of the investment community and media are invited to participate in a conference call and press conference concerning the results of True North Gems' rare beryl discovery in the Yukon. Please join company chairman & CEO Andrew Smith, president & COO Bernie Gaboury, Professor of Earth & Ocean Sciences, Lee Groat and president of Archer Cathro & Associates, Bill Wengzynowski as they address the findings and evaluation of this major gemstone discovery in the Canadian Yukon. The conference call and webcast will take place at 1:30 pm Eastern Time, 10:30 am Pacific Time on Tuesday, October 28, 2003. The press conference will be held at The Fairmont Hotel Vancouver in the Cortez Island Room. Who: True North Gems Inc. What: Results of rare True Blue beryl discovery in the Yukon When: Tuesday, October 28, 2003 1:30 pm Eastern Time (10:30 am Pacific Time) Where: Fairmont Hotel Vancouver - Cortez Island Room Vancouver, B.C. Speakers: Andrew Smith - Chairman and CEO, True North Gems Inc. Bernie Gaboury -President and COO, True North Gems Dr. Lee Groat - Professor, Earth & Ocean Sciences Bill Wengzynowski -President, Archer Cathro & Associates How: Participants may join the call by dialing 416-695-5806 or dial toll-free at 1-800-273-9672 five minutes prior to 1:30 pm Eastern Time (10:30 am Pacific Time) The call will be available at any time for replay for one week until November 4, 2003. To hear the replay, dial 416-695-5806 or dial toll-free at 1-800-273-9672. The passcode for this replay is 1492001. To listen and watch the webcast, please enter: http://www.newswire.ca/webcast/viewEventCNW.html?eventID=668800 in your web browser. True North Gems is a public company, listed on the TSX-Venture Exchange and is engaged in the exploration and development of North American gemstone deposits. The company is a pioneer in Canadian emerald exploration and owns a 100 percent interest in the Yukon-based Regal Ridge property and in the Ontario-based Ghost Lake property. Regal Ridge and Ghost Lake host the only two confirmed emerald deposits in Canada. For further information contact: Ken Shortt, Investor Relations, 1-800-399-8055, DATASOURCE: True North Gems Inc. CONTACT: Ken Shortt, Investor Relations, 1-800-399-8055,

Copyright