Cymbal Orchestrates New Brand Identity for Lendia BOSTON, Oct. 27 /PRNewswire/ -- Cymbal, a Boston branding and design consultancy, created a new brand identity and communications program for Lendia, formerly known as eSourceMortgage.com, one of the country's fastest growing mortgage lenders. The branding program comprises a new name and logo, tagline, print, website, outdoor and broadcast advertising. Advertising launches today. "Cymbal provided Lendia comprehensive communications counsel," remarked Greg O'Connor, Lendia COO, "enabling us to better reach the people who will help us." Garry Bates, Lendia CEO, added, "By building the Lendia brand - crafting our story and connecting with critical target audiences - we will be better equipped to ensure the long-term stability of the organization." Principal and Chief Creative Officer of Cymbal, points out that "Lendia was a hidden gem. We found a client with a unique story and the ability to take the leaps necessary to generate compelling creative." Remarked Phil Granof, Cymbal Principal, "The business model for Lendia has succeeded for several years, but the company has set its sights on a host of potential new offerings. A new brand was required to create a broader platform for current and future services." Said Bob Robbins, Cymbal Principal, "Lendia HomeLife, the company's employee mortgage benefits program, launched at an HR tradeshow in San Francisco. Visitors universally remarked on how fresh and vibrant the Lendia image feels in the category." About Cymbal Cymbal provides high-level branding and design consulting to leading corporate, academic and cultural organizations. Located in the heart of Boston on Newbury Street, Cymbal integrates strategy and design to develop and build brands that resonate. Clients include such preeminent companies as American Express, RSA Security, and Lahey Clinic. For additional information visit http://www.cymbalbranding.com/ or call 617.267.1400. About Lendia Lendia was founded on a simple principal: to create a borrowing experience that is simple and satisfying, creating not just a single loan, but also a lifelong customer. Lendia completely reinvented the mortgage process with a personalized team approach and ground-breaking technology that makes the process quick and simple. With offices in both Massachusetts and Arizona, Lendia is a licensed mortgage lender currently operating in nearly 30 states. For more information, please visit their new website at http://www.lendia.com/, or call 1 888 4Lendia. Contact Information: Cymbal Philip Granof, Principal 617.267.1400 Lendia Greg O'Connor, COO 1 888 4Lendia DATASOURCE: Cymbal CONTACT: Philip Granof, Principal of Cymbal, +1-617-267-1400; or Greg O'Connor, COO of Lendia, +1-888-4Lendia Web site: http://www.cymbalbranding.com/

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