SRS Labs Drastically Expands Mobile Market Position and Influence During Mobile World Congress 2010
February 23 2010 - 8:00AM
PR Newswire (US)
SRS Audio Solutions Now Available on Majority of Industry Leading
Mobile OS Platforms SANTA ANA, Calif., Feb. 23
/PRNewswire-FirstCall/ -- SRS Labs (NASDAQ: SRSL), the industry
leader in surround sound, audio, and voice technologies, has
through a series of major Operating System platform and
manufacturer partnership announcements during Mobile World Congress
2010 (MWC), successfully positioned itself as a leading audio
technology supplier within the growing mobile audio entertainment
space. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) As a show
of force, SRS demonstrated its commitment to the mobile segment
during MWC by introducing several of its multimedia audio solutions
on leading mobile Operating System platforms, including: Android,
LiMo and Symbian. In addition, the company also announced its
expanded strategic relationships with AnyData, Broadcom, Khronos
and Lenovo Mobile. By facilitating availability of some of the most
popular and advanced SRS audio and voice technologies on major OS
platforms, SRS brings its expertise and know-how in addressing
audio and voice challenges to the mobile category, which is
experiencing a rapid expansion in the multimedia-centric Smart
Phone and Feature Phone categories. Audio performance has become a
significant purchasing factor as consumers shop for more
sophisticated mobile phones. In a recent MarketTools study
conducted in November 2009 in United States, 92 percent of the
survey respondents indicated that the quality of sound is important
to very important when purchasing a mobile phone. In addition, a
mere 22 percent of the respondents indicated their satisfaction
with the mobile phones they were using at the time of the survey.
Both indicators above clearly illustrate the need for advanced
multimedia solution such as SRS TruMedia(TM), WOW HD(TM) and
Max-V(TM). "Just because your mobile phone is small and fits in
your pocket, doesn't mean that the entertainment experience must be
undersized and one-dimensional," said Allen H. Gharapetian, Vice
President of Marketing for SRS Labs. "SRS Labs has made significant
strides within the mobile space, and is confident that the end
result for consumers, whether they use a Android, LiMo, Symbian or
Windows Mobile device will be unlike anything they've ever
experienced." About SRS Labs, Inc. Founded in 1993, SRS Labs is the
industry leader in audio signal processing for consumer
electronics. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority
in research and application of human auditory principles. Through
partnerships with leading global CE companies, semiconductor
manufacturers and software partners, SRS audio, surround sound and
voice processing technologies have been included in over one
billion electronic products sold worldwide including HDTVs, mobile
phones, portable media devices, PCs and automotive entertainment.
In fact, SRS Labs is the de-facto standard of HDTV audio processing
with nine of the top ten name brand flat panel TVs featuring SRS
technology. Additionally, SRS Labs surround sound solutions provide
the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the U.S., China, Europe, Japan, Korea and Taiwan. For more
information, visit http://www.srslabs.com/. Except for historical
information contained in this release, statements in this release,
including those by Mr. Gharapetian, may constitute forward-looking
statements regarding our assumptions, projections, expectations,
targets, intentions or beliefs about future events that are based
on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Investor
Relations Contact: Michael Bingham, PR Manager Matt Glover, Liolios
Group, Inc. 949-442-5582 949-574-3860 Twitter: @SRSLabs
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Michael Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582, ,
Twitter: @SRSLabs; or Investor Relations, Matt Glover of Liolios
Group, Inc., +1-949-574-3860, , for SRS Labs, Inc. Web Site:
http://www.srslabs.com/
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