SRS MyVolume Adaptor Wins HardwareGeeks.com's Editors Choice Award
February 02 2010 - 8:00AM
PR Newswire (US)
MyVolume Adaptor, Featuring SRS TruVolume, Connects Between Any
Multimedia Component and TV to Effectively Eliminate Annoying
Volume Fluctuations SANTA ANA, Calif., Feb. 2
/PRNewswire-FirstCall/ -- SRS Labs (NASDAQ: SRSL), the industry
leader in surround sound, audio, and voice technologies, announced
today that the new SRS MyVolume(TM) Adaptor, which was introduced
at CES 2010, has been awarded HardwareGeeks.com prestigious 5-Star
Editors Choice Award. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) "The
MyVolume Adaptors have only been on the market for a month and to
receive an Editors Choice Award from such a highly regarded tech
blog is pretty humbling," said Allen H. Gharapetian. "We designed
and brought the MyVolume Adaptors to market to nip volume
fluctuations in the bud. HardwareGeeks' glowing review and 5-Star
Editors Choice Award is not only proof that the MyVolume Adaptor
works the way a volume leveling solution should, it is a testament
that its built-in TruVolume(TM) technology is the end-all solution
for annoying volume fluctuations." The MyVolume Adaptor, powered by
SRS TruVolume, is a small hardware device that typically plugs in
between the content source (such as a Cable box or Satellite
receiver) and TV to effectively monitor the source device's audio
and intelligently adjust the volume to eliminate any noticeable
fluctuations. The adaptor can be easily installed and stored
out-of-sight behind any TV to maintain a streamlined appearance. In
order to cater to all regional markets, the MyVolume Adaptor is
currently available in RCA (analog) and HDMI (digital) models.
During his MyVolume Adaptor review, Editor-in-Chief, Michael Reyese
wrote, "I immediately noticed the difference in the sound. It
sounded more natural and more appealing to my ears. When a
commercial came on that I have experience with as being extremely
loud (local cable commercial) I began to cheer when it didn't sound
as if I just raised the volume on my television to the max." The
advanced SRS TruVolume volume leveling technology solution is
currently available as a built-in feature in more than 3,500 new
Flat Panel TV and Soundbar models worldwide from leading technology
brands such as Samsung and VIZIO. The MyVolume Adaptor is designed
to provide the same performance for older TVs and other CE devices
that do not feature TruVolume as a built-in volume leveling
technology. In a recent MarketTools third party survey, nine out of
10 TV viewers in North America had noticed volume fluctuations when
watching television and 89 percent of them indicated that they find
the volume fluctuations annoying. Several other recent studies have
confirmed that annoying volume fluctuations are universally noticed
and disdained by TV viewers worldwide. In addition, the U.S. Senate
is currently considering legislation known as the C.A.L.M. Act,
which is designed to help establish universal volume level
standards for U.S. broadcast and cable companies, and will in turn
be enforced by the FCC. While the end result is believed to be a
more consistent audio experience on a single channel or network,
the act is unable to control the oft-violent volume spikes as
experienced while switching from channel to channel for example,
which is where SRS TruVolume is critical. SRS TruVolume provides
listeners with a consistently comfortable volume level, thus
enabling a more enjoyable entertainment experience. TruVolume
incorporates advanced multi-band analysis that simulates how people
perceive volume shifts, as well as discrimination technology that
can identify appropriate points for action. As a result, TruVolume
eliminates annoying side effects that plagued previous volume
leveling solutions, operating unobtrusively and effectively.
Listeners simply set the volume to their preferred listening level,
sit back and relax. The MyVolume Adaptors are currently available
at a limited time purchase price of $49.99 (RCA) and $99.99 (HDMI)
directly from SRS Labs at http://www.srslabs.com/store.
Additionally, from now until February 28th, HardwareGeeks.com will
be holding a contest where their readers and SRS Labs Facebook fans
can enter to win one of five HDMI MyVolume Adaptors. HardwareGeeks
will choose five winners on February 28th. Please visit
HardwareGeeks.com for details on how to enter. About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio
technologies originally developed at Hughes Aircraft, SRS Labs
holds over 150 worldwide patents and is recognized by the industry
as the foremost authority in research and application of audio post
processing technologies based on the human auditory principles.
Through partnerships with leading global CE companies,
semiconductor manufacturers and software partners, SRS is
recognized as the de facto standard in audio enhancement, surround
sound, volume leveling and voice processing technologies. SRS
solutions have been included in over one billion electronic
products sold worldwide including flat panel HDTVs, STBs, mobile
phones, portable media devices, PCs and automotive entertainment.
SRS Labs supports its partners around the globe with a network of
offices in regions including the U.S., China, Europe, Japan, Korea
and Taiwan. For more information, visit http://www.srslabs.com/.
Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at
http://www.facebook.com/srslabs or on Twitter at
http://www.twitter.com/srslabs. Except for historical information
contained in this release, statements in this release, including
those by Mr. Gharapetian, may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Investor
Relations Contact: Michael Bingham, PR Manager Matt Glover, Liolios
Group, Inc. 949-442-5582 949-574-3860 Twitter: @SRSLabs
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs CONTACT: Michael
Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582, ; or
Investor Relations, Matt Glover of Liolios Group, Inc.,
+1-949-574-3860, , for SRS Labs, Inc. Web Site:
http://www.srslabs.com/ http://www.hardwaregeeks.com/
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