SRS TruVolume Achieves 30-Million Unit Milestone
January 26 2010 - 8:00AM
PR Newswire (US)
More Than 3,500 CE Products Worldwide Leverage SRS TruVolume To
Eliminate Volume Fluctuations SANTA ANA, Calif., Jan. 26
/PRNewswire-FirstCall/ -- SRS Labs (NASDAQ: SRSL), the industry
leader in surround sound, audio, and voice technologies, announced
today that 30-million SRS TruVolume-equipped consumer electronic
(CE) devices have been deployed worldwide within more than 3,500
specific product models, which translates to over 50 times more
models utilizing SRS TruVolume than its nearest competitor. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) "SRS
TruVolume is unquestionably the premier audio leveling solution on
the market," said Allen H. Gharapetian, Vice President of Marketing
for SRS Labs. "With TruVolume, there are no extra settings to
configure or extra efforts needed to navigate through cumbersome
menus just to make sure the feature works correctly. No matter the
device, when TruVolume is turned on, all of those pesky volume
fluctuations associated with watching TV are eliminated
immediately. With more than 30-million products featuring TruVolume
in homes, we are clearly in the lead and the strength of our
position grows daily." SRS TruVolume is available in more than
3,500 individual CE products, and is best known for its penetration
within the HDTV market, in which it holds a majority market share
of more than 22-percent. Leading consumer manufacturers, such as
Samsung and VIZIO now feature SRS TruVolume within a vast majority
of their respective HDTV models. According to industry sources, the
next closest volume-leveling competitor is available in only 62
individual CE product models. Meanwhile, TruVolume has also made
significant headway within the expanding soundbar market. Available
in all VIZIO soundbar models, TruVolume has a commanding lead in
the sound bar market considering VIZIO's dominant market share,
which exceeds the 50-percent mark in soundbars. SRS TruVolume is
also deployed in automotive and mobile products and is now
available as a standalone hardware adaptor, called MyVolume. The
MyVolume Adaptor brings the power of TruVolume to pre-existing TV
models that originally shipped without the solution pre-installed.
In a recent MarketTools third party survey, nine out of 10 TV
viewers in North America had noticed volume fluctuations when
watching television and 89 percent of them indicated that they find
the volume fluctuations annoying. Several other recent studies have
confirmed that annoying volume fluctuations are universally noticed
and disdained by TV viewers worldwide. In addition, the U.S. Senate
is currently considering legislation known as the C.A.L.M. Act,
which is designed to help establish universal volume level
standards for U.S. broadcast and cable companies, and will in turn
be enforced by the FCC. While the end result is believed to be a
more consistent audio experience on a single channel or network,
the act is unable to control the oft-violent volume spikes as
experienced while switching from channel to channel for example,
which is where SRS TruVolume is critical. SRS TruVolume utilizes
advanced, patent pending technology proprietary to SRS Labs to
provide listeners with a consistently comfortable volume level,
thus enabling a more enjoyable entertainment experience. TruVolume
incorporates advanced multi-band analysis that simulates how people
perceive volume shifts, as well as discrimination technology that
identifies appropriate points for action. As a result, TruVolume
eliminates annoying side effects that plagued previous volume
leveling solutions, operating unobtrusively and effectively.
Listeners simply set the volume to their preferred listening level,
sit back and relax. For more information regarding SRS TruVolume,
please visit http://www.truvolume.com/. About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio
technologies originally developed at Hughes Aircraft, SRS Labs
holds over 150 worldwide patents and is recognized by the industry
as the foremost authority in research and application of human
auditory principles. Through partnerships with leading global CE
companies, semiconductor manufacturers and software partners, SRS
audio, surround sound and voice processing technologies have been
included in over one billion electronic products sold worldwide
including HDTVs, mobile phones, portable media devices, PCs and
automotive entertainment. In fact, SRS Labs is the de-facto
standard of HDTV audio processing with nine of the top ten name
brand flat panel TVs featuring SRS technology. Additionally, SRS
Labs surround sound solutions provide the professional broadcast
and recording industries with high-performance production,
back-haul, storage, and transmission capability. SRS Labs supports
manufacturers worldwide with offices in the U.S., China, Europe,
Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com/. Except for historical information
contained in this release, statements in this release, including
those by Mr. Gharapetian, may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Investor
Relations Contact: Michael Bingham, PR Manager Matt Glover, Liolios
Group, Inc. 949-442-5582 949-574-3860 Twitter: @SRSLabs
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Michael Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582, ,
Twitter: @SRSLabs; or Matt Glover, Investor Relations of Liolios
Group, Inc., +1-949-574-3860, , for SRS Labs, Inc. Web Site:
http://www.srslabs.com/
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