DirecTV Group Inc. (DTV) launched a tender offer for its $910 million of 8 3/8% senior notes due 2013, offering a 3.1% premium to face value.

The nation's largest satellite-television provider said the offer is $1,031.25 per $1,000 of notes. The offer expires at 11:59 p.m. EDT on Sept. 21.

A number of companies have been partaking in debt buybacks the past several months to cut debt levels or refinance near-term borrowings.

DirecTV has fared well despite the global recession because it targets high-end customers who are more affluent and less likely to cancel service. It also offers some exclusive programming, including its NFL Sunday Ticket package, that TV viewers can't get elsewhere.

Still, the company posted a 11% second-quarter profit drop due to lower operating profit and margins. However, U.S. subscriber growth jumped again.

Shares were up 9 cents to $25.63 in recent trading.

- By John Kell, Dow Jones Newswires; 212-416-2480; john.kell@dowjones.com