WPP PLC Wunderman takes majority stake in Pierry in the US (2666R)
September 20 2017 - 11:00AM
UK Regulatory
TIDMWPP
RNS Number : 2666R
WPP PLC
20 September 2017
FOR IMMEDIATE RELEASE 20 SEPTEMBER 2017
WPP PLC ("WPP")
Wunderman takes majority stake in Salesforce-focused consultancy
Pierry in the US
WPP announces that its wholly owned global digital agency
Wunderman has acquired a majority stake in Pierry, Inc. ("Pierry"),
an industry-leading marketing software integration and solutions
company specializing in optimizing campaigns on the Salesforce
Marketing Cloud.
Pierry's revenues were US$14.5 million for the period ended
December 31, 2016. Clients include LifeLock, Louisiana Tech
University, Major League Soccer team the San Jose Earthquakes and
YETI Coolers. Pierry is based in Redwood City, CA, with offices in
New York City, Kyoto and Boulder, CO. It employs approximately 100
people and was founded in 2008.
A recognized leader in creating technology-driven consumer
experiences using Salesforce Marketing Cloud, Pierry's mission is
to help companies optimize their digital marketing initiatives
through a unique combination of technology expertise and creative
excellence. Utilizing its proprietary MaaS(TM) (Marketing as a
Service) approach, Pierry helps clients design, develop and execute
customized marketing programs that dramatically improve efficiency,
impact, and increase ROI. Pierry is a Salesforce Platinum partner
and was ranked #6 in the "2016 Fastest Growing Companies" by the
San Francisco Business Times.
The investment continues WPP's strategy of focusing on three key
areas that differentiate the Group's offering to clients:
technology, data and content. WPP's digital assets include
companies such as Acceleration (marketing technology consultancy),
Cognifide (content management technology), Conexance (data
cooperative), Deeplocal (innovation studio founded as a spin-off
from Carnegie Mellon University), Marketplace Ignition
(Amazon-focused ecommerce), Medialets (mobile ROI measurement),
Salmon (e-commerce), The Cocktail (digital consultancy) and Hogarth
(digital production technology). WPP also has investments in a
number of innovative technology services companies such as Globant
and Mutual Mobile, as well as ad technology companies such as
AppNexus, Celtra (creative management platform), comScore (data
investment management), mySupermarket, Percolate, ScrollMotion and
Within Unlimited (VR/AR).
The Group has invested in digital content companies like Russell
Simmons' All Def Digital, Fullscreen, Gimlet, Indigenous Media,
Imagina (a content rights and media company based in Spain), MRC,
Mic, Mitú, Refinery29, Uproxx Media Group and VICE. WPP's roster of
wholly owned digital agencies include AKQA, Blue State Digital,
Essence, F.biz, Mirum, POSSIBLE, Triad Retail Media, VML and
Wunderman.
WPP's digital revenues were over US$7.5 billion in 2016,
representing 39% of the Group's total revenues of US$19.4 billion.
WPP has set a target of 40-45% of revenue to be derived from
digital in the next four to five years. Digital represented 41% of
WPP's revenues as of June 30, 2107. In North America, WPP companies
(including associates) collectively generate revenues of US$7.5
billion and employ almost 29,000 people.
Contact:
Feona McEwan, WPP +44(0) 20 7408 2204
Kevin McCormack, WPP +1 (212) 632 2239
This information is provided by RNS
The company news service from the London Stock Exchange
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