Tesco to Rebrand Metro Stores to Express, Superstore Format
By Adriano Marchese
Tesco PLC said Tuesday that it will drop the Metro format and
rebrand its stores across the U.K. to adapt to its customers'
The British grocer said that the Metro format, originally
intended for larger, weekly shopping runs, will be scrapped in
favor of its express and superstore categories.
Tesco said that 89 of its current Metro stores will rebrand as
Tesco Express, while the remaining 58 Metro stores will have their
signage changed to Tesco Superstores.
The company originally designed these stores with the idea of
catering to customers' larger, weekly shopping routines. However,
nearly 70% of its customers have been using them as convenience
stores, buying food for that day.
"Over the last few years, we have seen our customers' shopping
habits change and we have taken the decision to re-brand all of our
Metro stores to better reflect this," a Tesco spokesperson
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(END) Dow Jones Newswires
May 18, 2021 11:22 ET (15:22 GMT)
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