RNS No 3652a
TED BAKER PLC
15th October 1998
                                  TED BAKER PLC

              Interim Results for the 28 Weeks to 15 August 1998
                                       
                                       
Highlights

*    Turnover up 41% to #12.1 million:   
                              - retail up 26.5% to #6.44 million
                              - wholesale up 61.8% to #5.66 million
                    
*    Profit before taxation increased by 17.7% to #2.53 million

*    Earnings per share increased by 17.3% to 4.2p

*    Maiden interim dividend of 1.8p per share

*    Current trading on target: retail sales for the 8 weeks to 10 October
     1998 up 16% compared to the same period last year; wholesale sales up
     some 74% over the same period


Commenting, Ray Kelvin, Chief Executive, said, "I am particularly pleased with
these strong results which show good progress in all areas and underline the
continuing growth of Ted Baker Woman.  We are well positioned ahead of the
important Christmas trading period."

Enquiries:     Ray Kelvin, Chief Executive
               Lindsay Page, Finance Director
Telephone:     0171 387 0122

               Piers Hooper/Tim Robertson
               Hudson Sandler Limited
Telephone:     0171 796 4133

               Interim Results for the 28 week to 15 August 1998

                                       
Chairman's Statement

I am pleased to report that Ted Baker has continued to make excellent progress
in the first half of the current financial year.

Results

In the 28 weeks to 15 August 1998, turnover increased by 41% to #12.1 million
(1996/97: #8.58 million).  Operating profit increased by 17.2% to #2.39
million (compared with #2.04 million, adjusted for last year's exceptional
flotation costs, for the same period last year).  Profit before tax, on the
same basis, was up by 17.7%, to #2.53 million (1996/97: #2.15 million).
Earnings per share increased by 17.3% from 3.58p, adjusted for exceptional
flotation costs, to 4.20p.  The Board has declared a maiden interim dividend
of 1.8p per share, payable on 26 November 1998 to shareholders on the register
at the close of business on 30 October 1998.

Review

Retail

Retail sales continued to expand with an increase of 26.5% to #6.44 million
reflecting a contribution from the development of the first floor in our
Manchester store, opened in November 1997, and concessions in Selfridges and
Bentalls opened in August 1997.  Like for like sales fell by 4.2% and gross
margins fell 1.5% from 65.7% to 64.2% as a result of increased sales discounts
compared with previous years.

Our strategy for the growth of our retail business remains unchanged:  to
increase the quality and floor space of our existing stand-alone outlets while
adding, very selectively, new concessions within department stores.  During
the first half, average retail square footage increased by 56% to 15,000
sq.ft. compared with the same period last year.  Since the start of the year
we have opened three new Ted Baker Woman concessions within Selfridges and
Bentalls in London.   Following the opening of new concessions and the
development of additional space in our own stores, sales per square foot fell
19% from #531 to #430.  As the new space matures we expect sales densities to
increase.

In June, we opened our first store in New York, in partnership with a strong
and experienced local operator.  The store will also help develop the profile
of the brand in the US and support the expansion of our US wholesale business.

Wholesale

Demand for Ted Baker products was reflected in a significant increase in
wholesale sales for the period of 62% to #5.66 million.

In the UK, sales grew by 73% from #2.67m to #4.75m.  The number of trustees,
or wholesale outlets, grew by 44% from 216 to 311 excluding Edward Baker
trustees and average sales per trustee increased by 20%. We recorded our first
wholesale sales of the Edward Baker suit collection to a limited number of
trustees and the initial reaction has been very encouraging.

Outside the UK sales increased by 10.6% in the period, to #910,000. Our focus
for the wholesale business remains on expansion in the UK while developing
overseas earnings in the US and Europe.  Wholesale distributors have been
appointed recently in Canada and Sweden, with first sales expected before the
end of 1998, and in France, where sales should commence in Spring 1999.  The
initial reaction in all three countries is very promising.

Brands

Careful management of the brand portfolio continues to be a critical factor in
Ted's success.  The core Ted Baker menswear brand performed well with sales up
almost 16%.  Ted Baker Woman posted an increase in sales of 143% as the
product range was widened and additional stockists were appointed.  Teddy Boy
was up 94% and the newly launched, more formal, Edward Baker brand has got off
to a flying start.

The sales mix continues to evolve - menswear now accounts for 70.8% of
turnover, compared to 82.8% at the same time last year.  The success of Ted
Baker Woman has resulted in womenswear sales rising to 26.9% of turnover
(1997: 15.6%).

Long-Term Incentive Plan

Following a recommendation by the Remuneration Committee, the Board is
proposing to introduce a long-term incentive plan in order to link a
significant portion of executive directors' remuneration directly to the long-
term performance of the company.

A letter providing further details of the proposed plan and convening an
extraordinary general meeting of the company at which shareholder approval of
the plan will be sought, will be posted to shareholders at the same time as
the interim report.

Information Technology

Our new management information systems were implemented, on schedule and
within budget, during July and August 1998.  These systems are Year 2000
compliant and provide important tools with which to manage the development of
our business and to respond quickly to our fast moving markets.  We do not
anticipate any material additional costs to achieve full year 2000 compliance.

Current Trading and Prospects

The Autumn/Winter collections have been well received by both retail and
wholesale customers.  Retail and wholesale sales for the eight weeks to 10
October 1998 are respectively 16% and 74% ahead of the same period last year.
In September 1998 we opened a concession in the new Selfridges store in
Trafford Park, Manchester and reopened our Soho store which had been closed
for three weeks for refurbishment of the ground floor and for the fitting out
of the first floor.  This additional space is now dedicated to Ted Baker
Woman.

The second half should benefit further from the strong momentum now
established by Ted Baker Woman and our first stand alone Ted Baker Woman store
is scheduled to open in Nottingham in November 1998.

In September 1998 we launched, under licence, Ted Baker Skinwear, a range of
men's grooming products, and our new underwear collection is due to be
launched in November 1998.  These new products are not expected to make a
significant contribution in the current financial year.

A successful Christmas trading period will continue to have a significant
influence on the outcome for the year as a whole but the quality of our
products, the strength of our brand and the experience of our team, mean that
we are well placed for the second half.  We remain confident of a successful
outcome for the year as a whole.

                                                                   Brian North
                                                               15 October 1998

                              -------------------
Consolidated Profit and Loss Account

                                       proforma

                  unaudited     unaudited      audited    unaudited   audited
               28 wks ended  28 wks ended 53 wks ended    period       period
                                                          ended         ended
               15 Aug 1998    9 Aug 1997  31 Jan 1998     9 Aug         31 Jan 
                                                          1997        1998 
                     #'000        #'000        #'000        #'000     #'000

Turnover             12,106         8,584       20,682        1,938     14,036
Cost of sales        (5,656)       (3,850)      (8,993)        (798)   (5,883)
             
Gross profit          6,450         4,734       11,689        1,140      8,153
Distribution costs   (2,573)       (1,683)      (4,005)        (525)   (2,847)
Administrative
 expenses            (1,610)       (1,744)      (2,879)      (1,013)   (2,153)
Other operating income  124            62           54            3          -
             
Operating
 profit/(loss)        2,391         1,369        4,859         (395)     3,153
                 

Profit before
 exceptional
 flotation costs      2,391         2,041        5,544          277      3,838

Flotation costs           -          (672)        (685)        (672)     (685)
Net interest
 receivable             139           113          205           26       118
             
Profit/(loss)
 on ordinary activities
 before taxation      2,530         1,482        5,064         (369)    3,271

Tax on profit on ordinary
 activities            (796)         (700)      (1,850)        (123)   (1,291)
             
Profit/(loss)
 on ordinary activities
 after taxation       1,734           782        3,214         (492)   1,980
                       
Dividends              (743)                                      -   (1,238)
            
Retained
 profit/(loss)
 for the period         991                                    (492)     742
             

Earnings /(loss)
 per share    note 2    4.2p          1.93p      7.86p         (1.2p)    4.8p
Adjusted
 earnings per
 share        note 2    4.2p          3.58p      9.53p        0.004p    6.47p



Consolidated Balance Sheet


                                 unaudited   unaudited      audited
                               15 Aug 1998  9 Aug 1997  31 Jan 1998

                                     #'000       #'000        #'000

Fixed assets
Tangible assets                      2,393       1,347        1,645
Investments - own shares               194           -          194
                                  
                                     2,587       1,347        1,839
                                  
Current assets
Stock                                5,404       3,816        3,284
Debtors                              2,441         970        1,242
Cash                                 2,500       1,526        4,679
                                  
Total current assets                10,345       6,312        9,205

Creditors : amounts falling
 due within 1 year                  (7,968)     (5,058)      (7,064)
                                  
Net current assets                   2,377       1,254        2,141
                                  
Total assets less current
 liabilities                         4,964       2,601        3,980

Creditors : amounts falling
 due after 1 year                     (200)          -         (200)

Provisions for liabilities
 and charges                           (58)        (80)         (65)
                                  
Total assets                         4,706       2,521        3,715
                                  

Capital and reserves
Called up share capital              2,063       2,063        2,063
Other reserve                          910         950          910
Profit and loss account              1,733        (492)         742
                                  
                                     4,706       2,521        3,715
                                  
                                  
Consolidated Cash Flow Statement

                                       proforma

                  unaudited    unaudited      audited    unaudited    audited
               28 wks ended 28 wks ended 53 wks ended period ended period ended
                15 Aug 1998   9 Aug 1997  31 Jan 1998   9 Aug 1997  31 Jan 1998
                      #'000        #'000        #'000        #'000       #'000

Net cash inflow/
 (outflow) from
 operating
 activities note 3a     204       (2,639)      1,309        (2,086)      1,891

Returns on
 investments and
 servicing of finance

Net interest
 received               139          113        205             26        118

Taxation               (310)           -       (453)             -       (453)

Capital
 expenditure note 3d   (974)        (505)    (1,180)          (191)      (853)

Equity dividend paid (1,238)        (120)      (120)             -          -

Acquisitions              -            -       (237)             -      2,803
             
Cash (outflow)
 /inflow before
 management of
 liquid resources
 and financing       (2,179)      (3,151)      (476)       (2,251)      3,506

Management of liquid
 resources            2,332        2,875        (50)        1,625      (3,950)

Financing

Issue of ordinary
 share capital            -        1,000      1,000         1,000      1,000

Issue costs               -          (27)       (27)          (27)       (27)

Redemption of deferred
 shares                   -          (42)         -           (42)         -

Costs of acquisition      -         (236)         -          (236)         -

New secured loan          -            -        200             -        200
             
Increase in cash        153          419        647            69        729
                 
                 

Notes to the Interim Financial Statements

1.   Basis of preparation

The consolidated interim financial statements have been prepared under the
historical cost convention and in accordance with applicable accounting
standards.  The accounting policies are consistent with those set out in the
financial statements of Ted Baker PLC for the 53 weeks ended 31 January 1998.

The consolidated interim financial statements are presented on proforma and
actual bases:

i.   Actual basis
The actual group profit and loss account and cash flow statement consolidate
the financial statements of Ted Baker PLC and all its subsidiary undertakings
for the period ended 15 August 1998.  Ted Baker PLC was incorporated on 23
June 1997 and acquired No Ordinary Designer Label Limited (formerly Ted Baker
Limited) on 24 June 1997.  The acquisition method of accounting has been
adopted, whereby the results of subsidiary undertakings acquired or disposed
of in the period are included in the profit and loss account from the date of
acquisition or up to the date of disposal.

ii.  Proforma basis
In order to demonstrate the underlying operating performance of the group, the
interim financial statements also include comparative proforma group profit
and loss accounts and cash flow statements.  The comparative proforma profit
and loss accounts consolidate the accounts of Ted Baker PLC and all its
subsidiary undertakings as though the group had been in existence throughout
the reported periods, by applying merger accounting principles to the
company's acquisition of No Ordinary Designer Label Limited.  The proforma
cash flow statements aggregate the cash flows for the reported periods of No
Ordinary Designer Label Limited and subsidiary undertakings and Ted Baker PLC.

Consequently, although Ted Baker PLC was not incorporated until 23 June 1997
and the acquisition of No Ordinary Designer Label Limited was not completed
until 24 June 1997, the comparative proforma financial information is
presented as if the businesses had always been part of the same group.

The financial information in this report does not constitute statutory
accounts and does not comprise the group's financial statements for the 53
weeks ended 31 January 1998.  The financial statements for Ted Baker PLC for
the 53 weeks ended 31 January 1998 have been delivered to the Registrar of
Companies.  The auditors' report on these financial statements was unqualified
and did not include a statement under Section 237 (2) or (3) of the Companies
Act 1985.

2.   Earnings per share

Earnings per share for the 28 weeks ended 15 August 1998 have been calculated
on profit on ordinary activities after taxation and on the 41,264,801 5p
ordinary shares in issue during the period.

Earnings per share for the 53 weeks ended 31 January 1998 and for the 28 weeks
ended 9 August 1997 have been calculated on profit on ordinary activities
after taxation and the weighted average number of ordinary shares in issue
based on 40,524,061 ordinary shares of 5p each in Ted Baker PLC, representing
the 1,764,166 ordinary shares, 3,065,000 'A' Preference Shares and 4,010,000
'B' Preference Shares it issued in consideration for the acquisition of the
entire issued share capital of No Ordinary Designer Label Limited (formerly
Ted Baker Limited), adjusted for the 740,740 5p ordinary shares issued on 24
July 1997 and adjusted for the following, immediately prior to admission:

(i)  The subdivision of each #1 ordinary share into twenty ordinary shares of
5p each; and
(ii) The conversion of the 'A' Preference Shares and 'B' Preference Shares
into 5,240,740 ordinary shares of 5p each.

Adjusted earnings per share has been calculated on profit on ordinary
activities after tax but excluding exceptional flotation costs.

These can be reconciled as follows:

                                        proforma

                 unaudited      unaudited      audited    unaudited    audited
              28 wks ended   28 wks ended 53 wks ended    period       period
                                                          ended        ended
               15 Aug 1998     9 Aug 1997  31 Jan 1998   9 Aug 1997  31 Jan1998
                    #'000          #'000        #'000        #'000    #'000

Profit/(loss)
 on ordinary 
 activities after
 taxation            1,734            782        3,214         (492)     1,980

Exceptional
 flotation costs         -            672          685          672        685
             
                     1,734          1,454        3,899          180      2,665
                



3.   Notes to the Consolidated Cashflow Statement

                                   proforma


         28 wks ended  28 wks ended    53 wks ended  period ended  period ended
          15 Aug 1998    9 Aug 1997     31 Jan 1998    9 Aug 1997   31 Jan 1998
                #'000         #'000           #'000         #'000        #'000

a) Reconciliation
 of operating
 profit/(loss)
 to net cash
 inflow/(outflow)
 from operating
 activities

Operating profit/
 (loss)        2,391         1,369            4,859         (395)        3,153
Depreciation
 charges         230           126              299           40           206
Loss on sale of
 tangible fixed
 assets            -             -               24            -            24
Profit on sale of
 tangible fixed
 assets           (4)           (6)             (24)           -           (23)
Increase in
 stock        (2,120)       (1,616)          (1,084)        (900)         (426)
Increase in
 debtors        (985)         (401)            (367)        (161)         (126)
Increase/(decrease)
 in creditors    699        (2,111)          (2,383)        (670)         (902)
Decrease in
 provisions       (7)            -              (15)           -          (15)
             
                 204        (2,639)           1,309       (2,086)        1,891
             

b) Analysis of
 movements in
 cash during
 the year

Balance at
 beginning of
 the period     729            82               82           432            -
Net cash
 inflow         153           419              647            69          729
            
Balance at end
 of period      882           501              729           501          729
             

c) Analysis of the balance
 of cash as shown in the
 balance sheet

Cash at bank
 and in hand    882           501              729           501          729
Term deposits 1,618         1,025            3,950         1,025        3,950
             
              2,500         1,526            4,679         1,526        4,679
             
d) Capital expenditure

Payments to
 acquire tangible
 fixed assets  (986)         (520)          (1,047)         (191)        (705)
Receipts from
 sale of tangible
 fixed assets    12            15               61             -           46
Purchase of
 own shares       -             -             (194)            -         (194)
             
               (974)         (505)          (1,180)         (191)        (853)
            

4. Interim Report

This interim report will be sent by post to all registered shareholders.
Copies will be available to the public from the Company Secretary at the
registered office:

Ted Baker, The Fortress, 41 Chalton Street, London NW1 1JE.


END


IR GBGQUUBGRGRC


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