NEW YORK, Aug. 22, 2011 /PRNewswire/ -- SDL (LSE: SDL), the
leading provider of Global Information Management solutions, is
offering marketers advanced targeting and personalization tools
that break through online clutter and deliver content that fits
individuals' needs and interests. From the very first click, SDL's
targeting, profiling and personalization (TPP) solution starts
building a holistic view of the visitor, offering them the most
relevant and engaging content. This type of targeting, profiling
and personalization is the key component of SDL's Pervasive
Engagement Management (PEM) solutions– a strategy for today's
global marketers looking to provide meaningful customer engagement
anywhere, anytime and on any channel.
TPP is integrated with SDL Tridion®, the leading content
targeting, multi-site and multilingual site management solution.
Global brands utilizing TPP solutions from SDL enjoy an easy-to-use
user interface, intelligent onsite search supporting synonym and
language recognition and multi-channel and cross-channel targeted
campaigns. As a result, they are reporting greater conversion
rates and customer satisfaction.
Personalization has changed throughout the years from
user-driven preferences to a more dynamic TPP model that
incorporates various sources such as user input and behavior
monitoring. Unlike past methods that often led marketers down a
path of second guessing their audience, SDL's TPP solution is a
more organic approach to profiling relevant data from a vast array
of data sources, ranging from leading CRM systems, search
information, Web analytics and eCommerce applications.
SDL's new TPP Executive Report offers marketers key insights on
how to leverage TPP to ensure relevancy and engagement. It shows
how SDL's TPP solution enables organizations to break through the
noise and develop a relevant dialog with their customers through
the proper context of the individual's needs, interests, location
and language.
A recent Gilbane Group whitepaper identified content
individualization and optimization as key factors for successful
customer engagement. "By focusing on and improving the dynamics of
each interaction, managers take a bottom-up approach to engagement,
instead of a top-down approach that often provides no clear vision
of how to actually do engagement successfully," The Gilbane Group
notes in an April 2011 whitepaper
entitled 'Global Digital Engagement'. "We see a window
of opportunity for smart digital marketing managers to establish
leadership in digital engagement and to push practices to maturity
within their own organizations and across the industry."
"Targeting, profiling and personalization allow global marketers
to manage the customer journey in new ways that have shown to
increase key business indicators," said Jan Jaap Kolleman, CEO of
SDL Web Content Management Solutions division. "SDL is leading the
way with solutions that enable companies to turn prospects into
lifetime customers by optimizing personalized and pervasive online
engagements."
Resources
- SDL's TPP Executive Report
- SDL WCMS Solutions
- SDL Targeting and Profiling Offerings
- Webinar: The quest for relevance – anytime, anywhere
About SDL
SDL is the leader in Global Information Management. Global
Information Management enables companies to engage with their
customers throughout the customer journey –from brand awareness, to
sales and after-sales support– and across languages, cultures and
channels.
SDL's best-of-breed Web Content Management, eCommerce,
Structured Content and Language Technologies, combined with its
Language Services drive down the cost of content creation,
management, translation and publishing. SDL solutions increase
conversion ratios and customer satisfaction through targeted
information across all customer touch points.
Global industry leaders who rely on SDL include ABN-Amro, Bosch,
Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft,
NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise
customers, has deployed over 170,000 software licenses and provides
access to on-demand portals for 10 million customers per month. It
has a global infrastructure of more than 60 offices in 35
countries. For more information, visit www.sdl.com.
Contact Information
GolinHarris for SDL – Rowena
Sara
+1 415 318 4376
rsara@golinharris.com
SDL Europe and Corporate Headquarters - Amy Hall
+44 1628 410120
amyhall@sdl.com
SDL ASIA Pacific - Richard
Delanty
+81 90 6695 5313
rdelanty@sdl.com
SOURCE SDL