MAIDENHEAD, England,
July 13, 2011 /PRNewswire/ -- SDL
(LSE: SDL), the leading provider of Global Information Management
solutions, today announced that Forrester Research, Inc. has named
SDL a 'Leader' in "The Forrester Wave™: Web Content Management for
Online Customer Experience, Q3 2011," report (July 2011). As one of 10 leading WCM vendors
evaluated across 115 criteria, Forrester ranked SDL a leader due to
SDL Tridion's rich functionality, strategy and enterprise track
record.
"We are very proud of Forrester's continued recognition that we
are a market leader in the Web Content Management landscape," said
Jan Jaap Kolleman, CEO of SDL's Web Content Management Solutions
division. "That Forrester rated us with both the strongest 'current
offering' and 'strategy' we believe places us as a clear leader in
this competitive playing field. The successful development of
SDL Tridion® 2011 is attributed to the passion for the product, our
employees and our customers."
According to Forrester, "SDL leads thanks in part to its
globalization and localization functionality". Forrester
acknowledged that SDL's "BluePrinting™ technology — which enables
enterprises to manage sites in multiple languages and/or for
multiple brands –stands out from others with its graphical
administrative and design interfaces." Additionally,
Forrester credits SDL for giving "more than lip service to the
print channel, seriously tackling the issue of repurposing web
content."
"SDL continues to invest more broadly into technology that
allows customers to engage with businesses," Kolleman continues.
"We recently released SDL LiveContent™ 2011, a technology which
renders technical documentation to users online, allowing
interactive engagement for customers after the buying
experience. SDL is the only Web Content Management provider
to have true tight integration with translation management
technologies. Coupled with SDL's investment into automated
translation technology and media management, our continued focus in
the areas of cross-channel engagement and support for the whole
customer journey pays dividends for our customers and confirms our
Global Information Management vision."
To further highlight SDL's leadership strategy, Forrester
acknowledges that SDL, "Took a step forward in [rich media
management] after this evaluation was completed, with the
acquisition of European video management vendor Calamares."
The Forrester Wave evaluates, measures and ranks vendors based
on current offering, strategy and market presence.
- 'Current offering' evaluates vendors using 10 groups of
criteria: content authoring; presentation management; library
services; globalization and localization; publishing and
deployment; content targeting; multichannel delivery; customer
experience integration; social and community tools; and product
architecture
- 'Strategy' evaluates how vendors' planned enhancements will
position the company to support current and evolving customer
experience management requirements, and whether vendors have a path
to deliver those enhancements given their current technology,
internal resources, and partnerships
- 'Market presence' evaluates vendors' installed base, company
financials, professional services, global presence and license to
reseller partners
Forrester defines Customer Experience Management (CXM) as "a set
of solutions which enable the management and delivery of dynamic,
targeted, consistent content, offers, products, and service
interactions across digitally enabled consumer touchpoints."
Kolleman concludes: "CXM aligns with our Global Information
Management approach that enables companies to deliver relevant
content to users at the relevant time and in the relevant language.
SDL's approach emphasizes the need to unify a significant range of
customer engagement efforts, from managing content and brand
experience to blending channel efforts, in a way that maintains
consistency and maximizes customer relevance."
About SDL
SDL is the leader in Global Information Management. Global
Information Management enables companies to engage with their
customers throughout the customer journey–from brand awareness, to
sales and after-sales support–and across languages, cultures and
channels.
SDL's best-of-breed Web Content Management, eCommerce,
Structured Content and Language Technologies, combined with its
Language Services drive down the cost of content creation,
management, translation and publishing. SDL solutions increase
conversion ratios and customer satisfaction through targeted
information across all customer touch points.
Global industry leaders who rely on SDL include ABN-Amro, Bosch,
Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft,
NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise
customers, has deployed over 170,000 software licenses and provides
access to on-demand portals for 10 million customers per month. It
has a global infrastructure of more than 60 offices in 35
countries. For more information, visit www.sdl.com.
Contact Information:
Hall Communications for SDL (Europe) – Nick
Hall
+ 44 (0)1494 866526
nick@hallcommunications.co.uk
GolinHarris for SDL (Americas) – Rowena
Sara
+1 415 318 4376
rsara@golinharris.com
SDL ASIA Pacific – Richard
Delanty
+81 90 6695 5313
rdelanty@sdl.com
SOURCE SDL