TIDMSDL 
 
 
SDL PLC 
26 October 2010 
 
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         SDL Unveils Cloud Platform For Real-Time Automated Translation 
 
    SDL BeGlobal Empowers Business Users to Manage Multilingual Communication 
              Across 
 All Channels to Drive Customer Engagement 
 
Maidenhead, UK - Oct. 26, 2010 -SDL, (LSE:SDL) the leading provider of Global 
Information Management solutions, today announced the launch of SDL 
BeGlobal(TM).  SDL BeGlobal delivers a central cloud platform to easily manage 
and deliver real-time automated translation for multilingual interactions across 
all forms of corporate communications. Combined with SDL TrustScore(TM), which 
enables content owners to publish content in any language with confidence, SDL 
BeGlobal allows monolingual content managers and business users to easily 
communicate with their global customers. 
 
With 82 percent of customers severing ties with a company due to a negative 
experience, today's customers have higher expectations than ever before (study 
conducted by Harris Interactive, 2010). In addition to receiving great customer 
service, customers expect more online and social interactions in their native 
language.  When it comes to online engagement, only 10 percent of web users that 
do not speak English will make purchases or engage with sites that are primarily 
in English (Common Sense Advisory, "Can't Read, Won't Buy"). These two key 
dynamics require companies to be able to communicate with their customers across 
languages and channels in a trusted, cost-effective way. 
 
"Historically, content translation has been limited by budget and access to 
professional translation staff," said Mark Tapling, CEO of SDL Language 
Technologies. "With constantly growing customer demands, businesses need 
flexible alternatives to enable them to translate new types of content. SDL 
BeGlobal, coupled with new features such as Touchpoints, SDL TrustScore and 
brand and terminology management, empowers business users to have unprecedented 
control over multilingual assets in order to meet these well qualified customer 
needs." 
 
Through an easy-to-use web-based portal, SDL BeGlobal instantly enables users to 
manage global, trusted communications with customers in real-time, through one 
central interface for multiple types of content, communication and social media. 
SDL BeGlobal is an intuitive cloud platform that can turn any business user into 
a multilingual publisher, delivering content faster than ever before. 
 
 "Global enterprises face tremendous pressure to address the language challenges 
at the intersection of customer experience and the need for immediacy ," said 
Mary Laplante, Vice President and Senior Analyst at Gilbane Group, a Division of 
Outsell, Inc. "Customers expect real-time content seven days a week, twenty-four 
hours a day, in their language. SDL BeGlobal is a timely market response to the 
growing demand for solutions that address these challenges. It offers 
game-changing capabilities for companies that want to bring user-generated 
content into broader strategies and practices for managing multilingual 
content." 
 
"For the first time, here is a product on the market that business users can 
access to allow them to communicate across languages.  SDL BeGlobal brings 
powerful, proven automated translation into a secure, easy-to-use cloud 
platform, with nothing to install," said Swamy Viswanathan, vice president of 
products and marketing for SDL Language Weaver. "Through the innovative 
TouchPoint feature, a single user can determine what they want to translate, the 
languages and quality required, and the destination of the translated content. 
All of this can now be done at a cost not previously attainable." 
 
"This new platform is pre-integrated with existing Global Information Management 
solutions from SDL, so current customers can leverage work done in other SDL 
applications to extend their brand communication across more types of content," 
said Mark Lancaster, CEO of the SDL Group. "SDL BeGlobal represents a key part 
of the Global Information Management solution offered by SDL." 
 
For more information on SDL BeGlobal, please join one of our upcoming webinars 
taking place on Wednesday, November 10 at 16:00 CET and Thursday, November 18 at 
09:00 PST.  To register for these events please go to 
http://www.sdl.com/en/language-technology/news-and-events/sdl-events/default.asp 
 
 
About SDL 
SDL is the leader in Global Information Management solutions. SDL's solutions 
increase business agility to enterprises by accelerating the delivery of 
high-quality multilingual content to global markets. The company's integrated 
Web Content Management, eCommerce, Structured Content and Language Technologies, 
combined with its Language Services drive down the cost of content creation, 
management, translation and publishing. SDL solutions increase conversion ratios 
and customer satisfaction through targeted information that reaches multiple 
audiences around the world through different channels. 
 
 Global industry 
leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, 
Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP, Sony and Virgin Atlantic. 
SDL has over 1500 enterprise customers, has deployed over 170,000 software 
licenses and provides access to on-demand portals for 10 million customers per 
month. It has a global infrastructure of more than 60 offices in 35 countries. 
For more information, visit www.sdl.com. 
 
About SDL Language Technologies 
SDL's Language Technologies division helps companies manage their communications 
with customers in different languages. The solutions ensure consistency of style 
and brand, automate manual processes in managing multilingual content and 
provide instant, automated translation of content. The solutions also ensure 
translators can reuse content and improve their productivity in content and 
software localization. 
 
Contact Information 
 
Cara Foley 
SHIFT Communications for SDL Language Weaver 
+1 415 591 8416 
cfoley@shiftcomm.com 
 
Hannah Grap 
 SDL Americas 
 +1 310437 7300 
 hgrap@sdl.com 
 
 
Amy Hall 
SDL Corporate Headquarters and Europe 
 +44 1628 410120 
amyhall@sdl.com 
 
Richard Delanty 
SDL Asia Pacific 
+81 90 6695 5313 
rdelanty@sdl.com 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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