SDL PLC
  14 October 2008
   

    SDL Delivers Integrated Automated Translation Solutions to Improve Multilingual Communications

    SDL delivers new solution after recent survey shows 40 percent of businesses now more likely to use automated translation

    Maidenhead, U.K. - 14th October 2008 - SDL plc, the leading provider of Global Information Management (GIM) solutions, today announced
the release of SDL Automated Translation Solutions* to help companies meet the multilingual communication requirements of global businesses.


    Businesses are producing increasing volumes of content that need to be delivered to expanding global markets. Providing this information
in the language of the customer is key to new sales, to repeat sales and to customer satisfaction and yet many organizations struggle to
provide this, because the cost is too high or it takes too long to translate. With teams dispersed around the globe, internal communications
also hit the language barrier.

    SDL Automated Translation Solutions* open up new communications opportunities between people who speak different languages. They enable
instant translation of content in corporate websites, documents, instant chat and e-mail. Through tight integration with existing
translation processes and the translation supply chain, they provide rapid and highly cost-effective solutions for both 'gisted' and
high-quality translations. 

    SDL Automated Translation Solutions provide much greater flexibility to meet the different translation needs of global businesses than
has previously been possible:

    *     Instant translation of internal and external communications using plug-ins for Microsoft� Office applications and chat 
    *     Instant translation of web pages 
    *     Integration of automated translation with translation memory (TM) in the industry-leading SDL Trados� translation productivity
suite
    *     Integration of automated translation with TM in the industry-leading translation management application, SDL Translation
Management System* (SDL TMS*)
    *     Flexibility to use automated translation integrated with human post-editing skills to provide the high-quality translation
service, SDL Knowledge-based Translation System� (SDL KbTS*) 
    *     Integration of automated translation with many business applications through documented APIs.
    "Through our partnership with SDL and our use of their automated translation, we have been able to provide support to our global dealers
at 40% lower costs with significantly faster turnaround times," commented Joe Pstrak, Director, Product Support-Knowledge Management at CNH.
"This improves our customer service, by providing our worldwide dealers with solutions to their technical issues every hour of every day of
the year, while significantly reducing the workload on support centers. We will continue to look at more ways of using automated translation
to improve our business communications." 
    "The volume of multilingual content and the velocity with which it's created is a major force reshaping content practices at global
companies," comments Leonor Ciarlone, lead analyst in Gilbane Group's content globalization practice. "Gilbane's own research indicates that
machine translation is viewed as one of the top three most valuable technologies going forward. What's required is an optimum blend of
knowledge worker expertise and automated translation that can tackle volume and velocity challenges with efficiency and transparency. By
providing direct integration with enterprise and translator desktops, offerings such as SDL Automated Translation Solutions can deliver real
value to operational requirements for multilingual communications."
    SDL is continuing to invest in R&D and has recently added support for automated translation from English into Swedish, with plans to
support Finnish and Danish by the end of 2008. In addition, SDL is partnering with a number of academic institutions to further improve the
quality of automated translation.
    "With the continued explosion of digital content, coupled with the increasing growth in global business, translating large volumes of
content for local markets is a considerable challenge and often seen by companies as cost prohibitive," said Mark Lancaster, CEO and
Chairman of SDL. "If content is needed in your home market, it is also needed in your local markets. Research has shown that the first to
the market, and the company who provides the best and most thorough support in those areas, is the one with the competitive edge in that
market. 
    SDL Automated Translation Solutions, integrated as part of a Global Information Management solution, enable companies to get more
content into global markets faster and more cost effectively. Companies such as Best Western, CNH, HP, Microsoft and Renault have all
benefited from automated translation technology from SDL. With today's announcement, SDL is enabling its customers to fully integrate
automated translation into their existing Global Information Management infrastructure. Global organizations now have the opportunity to
substantially improve internal and external communications." 
    To find out more about SDL Automated Translation Solutions visit http://www.sdl.com/communicate.
    About SDL
SDL is the leader in Global Information Management (GIM) solutions that empower organisations to accelerate the delivery of high-quality
multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage the delivery
of global information from authoring to publication and throughout the distributed translation supply chain. 
    Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including ABN-Amro, Best
Western, Bosch, Canon, Chrysler, CNH, Hewlett-Packard, Microsoft, Philips, SAP, Sony, SUN Microsystems and Virgin Atlantic. 
    SDL has implemented more than 480 enterprise GIM solutions, has deployed over 150,000 software licenses across the GIM ecosystem and
provides access to on-demand translation portals for 10 million customers per month. Over 1,000 service professionals deliver consulting,
implementation and language services through its global infrastructure of more than 50 offices in 30 countries. For more information, visit
www.sdl.com 
    All trademarks are the property of their respective owners.
    

    For more information on SDL, please contact:
    Sophie Hurst at SDL
Tel: +44 (0)1628 416302
Email: shurst@sdl.com
    

    Becky Kiely / Sarah Martinez at Octopus Communications
Tel: +44 (0)845 3700655
Fax: +44 (0)845 3700654
Email: sdl@octopuscomms.net  
Website: www.octopuscomms.net

This information is provided by RNS
The company news service from the London Stock Exchange
 
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