TIDMPURE 
 
RNS Number : 9585P 
PureCircle Limited 
27 July 2010 
 

PureCircle Limited 
("PureCircle or the Company") 
 
 
MANAGEMENT STATEMENT 
 
 
PureCircle (LSE:PURE), the world's largest producer and marketer of high quality 
stevia products, today provides a trading update for its financial year ended 30 
June 2010 and announces further acceleration in its strategic developments. 
 
FY 2010 Trading Update 
 
The group will announce its preliminary results for the year ended 30 June 2010 
("FY 2010") on Wednesday 22 September 2010. In advance we provide today an 
unaudited trading update. 
 
We expect to report sales for FY2010 in line with those of the year to 30 June 
2009 ("FY 2009"). The FY 2009 Reb A business was based substantially on sales to 
just two customers.  Almost 60 per cent of FY 2009 Group sales were to a trading 
partner, as opposed to an end user Food and Beverage customer. Although our 
supply contract with that trading partner ran through to 30 June 2010, no sales 
were made to them during the FY 2010 year. The Company's sales strategy post 
2008 has been to work directly with end user Food and Beverage clients. In line 
with this strategy, the contract with the trading partner has been discontinued. 
 
During FY 2010 our customer base expanded significantly.  We now have more than 
100 invoicing customers globally: this is the premium customer base in our 
industry. Most customers are currently conducting trials and testing launches. 
But those consumer products already launched are performing well and as their 
volume needs expand, they provide an excellent platform for strong growth in FY 
2011 and future years. 
 
FY 2010 profitability will be below FY 2009 levels. FY 2010 profits have been 
held back by our significantly increased investment in production overhead, 
sales and marketing compared to FY 2009 amounts coupled with the fact that the 
company is running under capacity. PureCircle's strategy is to build a large 
global business and we have invested heavily to do so. The current company 
infrastructure is designed to support a business with turnover of $250m or more. 
 
FY 2010 has been another year of rapid progress in the strengthening and 
expansion of our global supply chain. Our major production capacity investments 
in FY 2009 have all performed well with actual production doubling in line with 
investment plans. The yields and steviolglycoside flexibility that our 
investments allow continue to lead the industry by some margin. We expect 
further strong gains in FY 2011. 
 
Our leaf expansion and diversification strategy accelerated again in FY 2010. 
There is now stevia being grown for PureCircle in some 15 countries in four 
continents. The steviolglycoside content of the leaf is increasing as is the 
proportion of our leaf supply being sourced from PureCircle proprietary high 
quality strains. 
 
The Company has a strong balance sheet and is well placed to expand as the 
stevia market accelerates. In November 2009 we raised new capital to support new 
expansion. We ended FY 2010 with gross cash of $65m in the balance sheet and are 
fully funded for existing expansion plans, particularly with the FY2009 
investments still not fully utilised. 
 
Strategy developments - major sugar joint ventures established 
 
In February 2010 we announced the creation of Natural Sweet Ventures ("NSV") our 
joint venture with Imperial Sugar of the USA. NSV is the first company to market 
a combined sucrose and stevia product range. Customer response in the important 
NAFTA market has been strongly supportive. 
 
Today we have announced the signing of a Memorandum Of Understanding (MOU) with 
British Sugar Group Plc for the creation of The Natural Sweetness Company 
("TNSC"). TNSC will be a 50:50 Joint Venture and will be the first company to 
market sucrose stevia product combinations in the UK, Ireland, Spain, Portugal, 
Africa and China markets. 
 
More details on the TNSC MOU are included in the separate RNS issued today. 
 
The NSV and TNSC joint ventures provide a clear blueprint for how we see our 
strategy developing and we expect to be able to announce further strategic 
relationships in the coming months. 
 
Strategy developments - major new global customer account gains 
 
During FY 2010 we have won contracts with major new global account customers. In 
addition to our multi-year contracts with PepsiCo Inc and Merisant Inc, we have 
secured supply contracts with more major F&B companies and have secured 
important initial relationships with a number of major retailers. These contract 
wins demonstrate that PureCircle continues to secure the leading share of major 
F&B company relationships in the global stevia market. 
 
A separate announcement on the new contracts will follow. 
 
Strategy developments - industry marketing leadership 
 
We have accelerated our industry marketing leadership during FY 2010 with the 
successful launch of a series of major initiatives. 
 
In June 2010 we supported the launch of the Global Stevia Institute. This will 
provide independent industry- wide knowledge and consumer information 
leadership. Staffed and managed by highly respected medical and nutritional 
professionals and operating across all continents, the Global Stevia Institute 
is already seen as the leader in stevia thought leadership. 
 
During FY 2010 we launched the Stevia by PureCircle industry trustmark. This 
provides robust consumer trust benefits and has been well received by our 
growing list of F&B clients. We expect to announce strong developments on this 
initiative in the near future. 
 
Strategic developments - accelerating stevia product launches and approvals 
 
During FY 2010 we widened the range of our high quality stevia product portfolio 
and we are accelerating the number and pace of product launches and regulatory 
approvals. The recent FDA GRAS no objection clearance for our new SG95 product 
is a good example of this. We expect more material product developments and 
clearances in FY 2011. 
 
On the wider regulatory front, FY 2010 saw important progress in the important 
European markets. In September France gave clearance for Reb A to be sold as an 
ingredient. Then in March 2010 the European Food and Safety Authority (EFSA) 
recommended approval for 95% purity steviolglycosides. The EFSA recommendation 
is an important milestone towards full EU clearance for stevia. 
 
Strategic developments - leaf research 
 
During FY 2010 we accelerated our research and investment into improved stevia 
varieties. In April  we announced a major research programme with Michigan State 
University which will complement the extensive leaf improvement work being 
undertaken in our operating units across the world. 
 
We expect to be able to make announcements about further progress with our leaf 
strategy in the near future. 
 
Auditors 
 
With strong growth plans ahead and with a more complex international sphere of 
operations the Group has changed its auditors to PricewaterhouseCoopers from 
Crowe Horwath.  The change is effective for the audit of the FY 2010 financial 
statements. 
 
Outlook 
 
FY 2010 has seen stevia become recognised as a core part of the global mass 
volume natural sweetener industry. All major F&B companies are now using stevia 
and most are now integrating stevia into their long term sweetener strategies 
along with sugar and corn. 
 
With more than one hundred customers actively working on projects and with a 
high success rate for consumer product launches using PureCircle stevia, we 
expect sales to our existing customer base to grow strongly in FY 2011 and 
future years. In addition the full opening of the European market expected in FY 
2011, the wider product portfolio that SG95 clearances allow and our strong 
sugar partnerships will each provide additional major sources of revenue growth. 
 
 
We expect accelerated strategic progress in FY 2011, starting with the TNSC MOU 
announced separately today. In turn this provides the global F&B companies with 
further confidence that they can design stevia into their larger global brands. 
 
We have a significant new product innovation pipeline. These coupled with a 
growing range of stevia regulatory clearances will keep PureCircle at the 
forefront of customer service and application development. 
 
Going forward we expect to see more customers launching more products in more 
countries and accelerating the growth of the overall market. PureCircle is well 
placed to secure a major share of this growth. We have the balance sheet and the 
global infrastructure in place to support this 
 
We look forward to reporting on further progress 
 
 Chairman comment 
 
"FY 2010 has seen a real acceleration in the execution of our long term 
corporate strategy. Our sugar partnerships and our excellent client 
relationships confirm our leadership position. 2011 and future years will see 
real market acceleration. PureCircle is well placed to secure share as this 
happens" 
 
CEO comment 
 
"We have put in place the strategy, the organisation, the capacity, the product 
portfolio and the partnerships for a major global business. The benefits of 
these will come through strongly as market demand accelerates" 
 
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| Enquiries:                           |                            | 
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|                                      |                            | 
+--------------------------------------+----------------------------+ 
| PureCircle Limited                   |                            | 
| (www.purecircle.com)                 |                            | 
+--------------------------------------+----------------------------+ 
| Magomet Malsagov, CEO                | +60 1 2388 8049            | 
+--------------------------------------+----------------------------+ 
| William Mitchell, CFO                | +44 7974 005 163           | 
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|                                      |                            | 
+--------------------------------------+----------------------------+ 
| RFC Corporate Finance (NOMAD)        | +61 8 9480 2500            | 
+--------------------------------------+----------------------------+ 
| Steve Allen                          |                            | 
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+--------------------------------------+----------------------------+ 
| Westport Communications              | +44 20 7065 2690           | 
+--------------------------------------+----------------------------+ 
| Alan Frame                           | alan@westportcomms.com     | 
+--------------------------------------+----------------------------+ 
| Jeanette Bishop                      | jeanette@westportcomms.com | 
+--------------------------------------+----------------------------+ 
 
 
 
 
 
 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 IMSDDGDRLSDBGGL 
 

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