Location Sciences Group PLC Statement Regarding Share Price Movement (2394E)
February 26 2020 - 9:51AM
UK Regulatory
TIDMLSAI
RNS Number : 2394E
Location Sciences Group PLC
26 February 2020
Location Sciences Group PLC
("Location Sciences" or the "Company")
Statement Regarding Share Price Movement
Location Sciences (AIM: LSAI), the leading location data
verification company, has noted the recent downward movement in its
share price and market speculation surrounding the launch of
Android 11 later in 2020.
The Company wishes to advise shareholders that the impact of the
increased privacy settings contained within the Android 11 update,
is expected to have a positive impact on the adoption of Verify,
being the only independent location verification tool available
globally.
The Company's whitepaper "The State of Privacy and Location
Marketing", published on 23 January 2020 and available from the
Company's website, shows the plethora of reasons shareholders
should be optimistic on the impact of tighter privacy legislation
in the mobile world, which reduces the availability of high quality
location data and increases the propensity of fraud.
As previously announced, an analysis of over two billion
background location events found that, in the five weeks following
the launch of iOS 13 at the end of September 2019, more than two
thirds (68%) of iOS 13 users opted out of sharing their background
(always-on) location data.
This impacts several key elements of the marketing toolkit,
including audience quality, attribution and footfall confidence,
multi-touch attribution, and dynamic creative optimisation.
Location Sciences also observed a 24% drop in foreground
location data sharing, with fewer users only enabling apps to
access their location when they are using them. This decrease in
foreground data has a direct impact on media quality and
performance.
"Operating system privacy updates are fantastic for consumers,
but they have a significant impact on the quality and availability
of location data used within marketing," said Jason Smith, Chief
Business Officer, U.S., Location Sciences.
Mark Slade commented: "The launch of Android 11 will drive a
further decrease of already scarce high-quality location data as
well as an increase in the use of poor-quality and fraudulent
location data. We see this as a tremendous opportunity for Location
Sciences to drive the adoption of Verify across the AdTech
ecosystem and be part of the solution which drives ROI for
advertisers."
To download a copy of the research, please visit:
https://www.locationsciences.ai/the-state-of-privacy-and-location-marketing/
For further information please contact:
Location Sciences Group PLC via Milk & Honey PR
Mark Slade, Chief Executive
Officer
David Rae, CFO and Commercial
Director
Shore Capital (Nominated Adviser Tel: +44 (0)20 7408 4090
and Broker)
Tom Griffiths/David Coaten
Milk & Honey PR Tel: +44 (0)20 3637 7310
Kirsty Leighton
Jessica Ballinger
About the research
Location Sciences independent analysis of the impact of iOS 13
on the location event data of a UK app publisher. More than two
billion background location events were analysed from 20th
September 2019 to 27th October 2019.
About Location Sciences
Location Sciences is the pre-eminent global location
verification provider to the $190 billion digital advertising
industry. Working in partnership with brands, media agencies and
suppliers to reduce ad-wastage and improve the effectiveness of
location-based advertising campaigns.
The digital advertising market place remains unregulated and
un-monitored, with an estimated $19 billion wasted on ad-fraud in
2018. Location Sciences has developed Verify, the world's first
independent location verification product. Utilising sophisticated
machine learning and pattern recognition technologies, Verify
detects location ad-fraud and shines a light on location data
inaccuracy with the aim of bringing back integrity, transparency
and trust to the market place.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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