Immotion Group PLC Immotion launches 'Let's Explore Oceans' (6881A)
October 01 2020 - 2:00AM
UK Regulatory
TIDMIMMO
RNS Number : 6881A
Immotion Group PLC
01 October 2020
Immotion Group plc
("Immotion Group", the "Company")
Immotion launches 'Let's Explore Oceans' - its 'in-home'
immersive offering
Immotion Group, the UK-based immersive entertainment group is
pleased to announce the launch of its brand new 'in-home' product,
the 'Let's Explore Oceans' Mega Pack. The new offering comes as a
complete boxed solution, including VR Goggles, carry case,
holographic cube, hardback colour fact book, plus ten VR movies and
four Augmented Reality (AR) experiences.
Retailing at GBP59.99, $59.99 and EUR59.99 the boxed product
will be available both online at letsexplore.com where it will
include free UK next day delivery, and through selected partner
locations.
Utilising already-filmed VR experiences the Company has been
able to use assets previously used exclusively for its motion
platform partner locations in this new 'in-home' offering. VR
experiences such as Swimming with Humpbacks, Shark Dive and
Mermaid's Quest can now be viewed in the comfort of people's homes.
Whilst the user will not experience the full motion platform
effects and pre-show theatre available at our partner locations,
they will, especially during the current limited access
restrictions, be able to enjoy a truly immersive ocean experience
at home.
Additional experiences have been added including the brand new
'Oceanscape' offering; an underwater adventure where the user can
immerse themselves in the depths of the ocean, as if they were
actually there. The interactive button on the VR goggles allows the
user to take photos of their adventure which are automatically
saved to the smartphone photo album.
Everything is driven from the new 'Let's Explore' holographic
cube allowing users to simply gaze at the cube to trigger different
experiences and movies.
Once users have bought the mega pack they will in the future be
able to purchase additional ocean experiences, and potentially new
packs without the need to repurchase either a new headset or cube,
they will simply download additional offerings from the Apple, or
Android stores.
Heading up this exciting initiative and joining Immotion on a
full-time basis is Ian Hetherington. Ian has had an illustrious
career in the home entertainment world, most notably as one of the
pioneers of the home gaming market where he created games such as
'Wipeout' and 'Lemmings' before joining Sony to help develop their
PlayStation offering where he held the role of European CEO.
Martin Higginson, Group CEO - Immotion said: "We are thrilled to
be launching this exciting product, and for Ian to be joining the
team on a full-time basis. For too long home users have not been
able to experience VR in a full- connected manner. They've been
able to buy headset, but no content. We have in the 'Let's Explore'
offering finally joined the dots allowing users a relatively
low-cost entry point to the wonderful world of immersive
entertainment. Our 'Let's Explore Oceans' mega pack allows users to
explore the oceans in a fun and informative way. The holographic
cube is fun and has an innovative menu system that will, I am sure,
engage and thrill users as they explore new worlds, and
experiences".
Ian Hetherington said: " I am pleased to be joining the team at
Immotion and heading up the Let's Explore offering on a full-time
basis. We have developed a truly amazing product that allows users
the ability to completely immerse themselves in a world of
entertainment and education. In 'Let's Explore Oceans' we give the
users the opportunity to Swim with Humpback whales, Dive with
Sharks, learn about pollution, as well as explore, take photos and
understand more about our incredible oceans and the creatures that
live in them."
"We have utilised existing assets as well as creating some new
ones to deliver a truly breath-taking product at an affordable
price. The ability to offer this product through selected partner
locations, as well as online, squares the circle in terms of a
complete offering. Users can experience the thrill of the VR motion
platform in our partner locations and then take the 'Let's Explore
Oceans' mega pack home to continue their deep sea adventure."
This announcement contains inside information for the purposes
of Article 7 of the Market Abuse Regulation (EU) No. 596/2014
Enquiries:
For further information please visit https://immotion.co.uk/, or
contact:
Immotion Group Martin Higginson Tel: +44 (0) 161
235 8505
WH Ireland Limited Adrian Hadden Tel + 44 (0) 207
(Nomad and Joint Darshan Patel 220 1666
Broker) Matthew Chan
Shard Capital Partners Damon Heath Tel: +44 (0) 20 7186
LLP Erik Woolgar 9900
(Joint Broker)
Alvarium Capital Alex Davies Tel: +44 (0) 207
Partners 195 1433
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