New collaboration will bring deeper allergy
relief to America's No. 1 allergy bedding solution,
AllerEase®
NEW
YORK, March 10, 2023 /PRNewswire/
-- Bedding manufacturer American Textile Company (ATC) enters
a partnership with the Swiss materials innovation company HeiQ to
introduce several bedding products with HeiQ Allergen* Tech for the
North American market.
ATC and HeiQ announced a partnership for HeiQ Allergen* Tech
application to mattress and pillow protectors, pillows, mattress
pads, comforters, as well as blankets, throws, and other bedding
product categories covering the USA, Canada,
and Mexico, intended to deliver
deeper relief to allergy sufferers.
The first products from ATC featuring HeiQ Allergen* Tech will
be available in the market in 2024 under the renowned brands
AllerEase®, the No. 1 selling allergy bedding solution
in North America, and
Sealy®, the No. 1 selling overall bedding brand.
Products featuring HeiQ Allergen* Tech will be marketed under ATC's
own CleanBoost™ technology name.
HeiQ Allergen* Tech was launched at the end of 2022
and is a 100% bio-based, naturally derived technology that reduces
users' exposure to inanimate allergens such as house dust mite
matter, and pet allergens with the help of active
probiotics. It provides one of the easiest and most
cost-effective ways to reduce allergen exposure in the bedroom.
This innovation from HeiQ has been granted the Allergy UK Seal
of Approval by The British Allergy Foundation following a
comprehensive review and assessment of the technology.
Additionally, it has been tested and certified by BMA Labor, an
accredited lab in Bochum, Germany,
to successfully reduce 96.6% of house dust mite matter allergen,
83.6% of cat hair allergen, and 76.5% of dog hair allergen.
Patrick Seiffert, SVP of Product
Development and Marketing at American Textile Company said, "Our
new AllerEase® CleanBoost™ products will be
the first-ever solution to offer dual-action protection against
allergens. By combining our expertise in allergen barrier bedding
with HeiQ's revolutionary fabric technology, we are proud to
introduce a product that not only blocks inanimate allergens but
also reduces them on and around the bedding."
HeiQ Group Co-Founder and CEO, Carlo
Centonze said, "We thank ATC's trust in HeiQ over many
years. ATC has always been a pioneer in adopting HeiQ's latest
innovations and bringing functionalized bedding products to their
consumers. Our nature-based hygiene solutions are revolutionizing
the multi-billion-dollar home textiles market. With over 90% of
bedrooms in the US containing three or more detectable allergens,
our partnership with ATC will make a real difference in people's
lives, and that's what matters most to us. HeiQ Allergen* Tech can
significantly improve bedding products, but it can also be applied
to curtains, carpet, and upholstery."
New products under this partnership between the American Textile
Company and HeiQ will be launched at the Home & Textiles Market
Week in New York from March 13th to 16th.
Products featuring HeiQ Allergen* Tech will be showcased
in the American Textile Company Showroom at 230 Fifth Avenue,
15th Floor, NY 10001. The collaboration comes at a time
when consumers are beginning to experience the first effects of the
spring allergy season and scientists say allergy seasons are
becoming longer and more intense.**
*Inanimate allergens such as house dust mite
matter & pet allergens.
**According to the
USDA
About American Textile Company
Pittsburgh-based American
Textile Company is a leading provider of performance sleep
solutions to retail, eCommerce, and hospitality customers
throughout North America and
globally. The company's owned brand portfolio includes
AllerEase® and Tranquility™, as well as
licensed brands Sealy® and Tempur-Pedic®.
American Textile Company is a strategic supplier of store brand and
OEM bedding products to the world's leading retailers. Visit
americantextile.com to learn more about our business, people, and
Sustainability Impact Report.
About HeiQ
Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich
(ETH) and listed on the London Stock Exchange Main
Market (XLON:HEIQ), HeiQ is a leader in textile and materials
innovation creating some of the most effective, durable and
high-performance technologies on the market today. HeiQ strives to
improve the lives of billions of people through pioneering textiles
and materials innovation. Combining three areas of expertise –
scientific research, specialty materials manufacturing, and
consumer ingredient branding – HeiQ is the ideal innovation partner
to create differentiating and sustainable products and capture the
added value at the point of sale. With its 14 offices, 7
manufacturing sites, and 7 R&D hubs, HeiQ today employs 240
professionals. It has a total capacity of 45'000 tons of specialty
chemicals per year and serves over 1'000 industrial customers in
over 60 countries. Today, HeiQ's consumer goods and medical devices
can be found in 56 countries. For more information, visit
www.heiq.com
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SOURCE American Textile Company