Experian Launches Powerful Analytics Solution to Help Businesses Harness the Benefits of Big Data
August 16 2018 - 7:00AM
Business Wire
Research shows just 30% of organisations use
analytics to improve their data insight
Experian has launched a new analytics solution in the UK to help
organisations make fast, reliable decisions with deeper insight
than ever before. Experian Ascend Analytics on Demand is an
integrated data and analytics platform which offers cutting-edge
insights to businesses of all sizes.
The UK launch follows a successful introduction in North
America. Ascend allows Experian’s clients to access a full range of
Experian’s anonymised trended data, delivering results securely in
real time in a range of formats to suit the user’s preference.
Enabled by open-source technology, the platform allows users to
build their own predictive models to develop business strategies,
including machine learning and Artificial Intelligence techniques,
and make decisions.
The Ascend launch marks the first time this level of tailored
self-service and instant analysis has been available to in-house
analytics teams.
Tom Blacksell, Managing Director of B2B at Experian,
said: “Businesses must be able to call upon and understand a
range of data assets to compete in today’s economy. Ascend brings
the very latest in analytical innovation to help them turn vast
quantities of data into actionable insights. Leading in turn to
more accurate and well-informed decisions, and ultimately bringing
better services to market, more quickly, and increasing their
revenues.”
Experian’s combination of data, technology and analytics helps
businesses unlock insights and take decisive actions in the moments
that matter. Bringing unique scale, speed and intelligence that
deliver the best results for both businesses and their
customers.
Ascend is an integral part of a suite of market leading Experian
innovations, all of which will accelerate the ability of UK
businesses to harness the full potential of big data.
Experian Ascend Analytics on Demand is being rolled out across
UK&I and EMEA in the Autumn. Organisations can register
interest here.
The launch comes as research shows organisations are struggling
to extract the full potential of the data available to them despite
the variety of advanced analytics available. Experian’s Business
Review found only one in three businesses currently use advanced
analytics techniques and technologies to develop a deeper, more
meaningful understanding of their data.
Just 29% combine both traditional and non-traditional data
sources to gather more insight. Two in five businesses still rely
on instinct and subjective opinion to make decisions.
However, 78% of organisations have made investments in advanced
analytics to ensure they can deliver better business outcomes,
while 71% plan to enhance analytics capabilities in the next 12
months – making it one of the biggest priorities overall.
To read the full results of the research, click here.
- ENDS -
About the research
This Technology Adoption Profile was commissioned by Experian.
The custom survey questions were fielded to 590 C-level
professionals (26%) and functional leaders (74%) in Europe, the
Middle East, Russia, and South Africa. The study focused on
traditional brick-and-mortar organisations in the financial
services, retail, and telecommunications industries. Respondents
were responsible for, or had a significant role in, the
decision-making process for enterprise risk, analytics, customer
data management, fraud management, and customer data management.
The auxiliary custom survey was completed in June 2017. For more
information on Forrester’s data panel and Tech Industry Consulting
services, visit Forrester.com
About Experian
Experian is the world’s leading global information services
company. During life’s big moments – from buying a home or a car,
to sending a child to college, to growing a business by connecting
with new customers – we empower consumers and our clients to manage
their data with confidence. We help individuals to take financial
control and access financial services, businesses to make smarter
decisions and thrive, lenders to lend more responsibly, and
organisations to prevent identity fraud and crime.
We have 16,500 people operating across 39 countries and every
day we’re investing in new technologies, talented people and
innovation to help all our clients maximise every opportunity. We
are listed on the London Stock Exchange (EXPN) and are a
constituent of the FTSE 100 Index.
Learn more at www.experianplc.com or visit our global content
hub at our global news blog for the latest news and insights from
the Group.
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version on businesswire.com: https://www.businesswire.com/news/home/20180816005208/en/
ExperianAde O’Connor, PR Manager, Corporate & B2B,
UK&ITel: 07583 085 796Email: ade.o'connor@experian.com
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