TIDMBNN
BNN Technology PLC
26 July 2017
26 July 2017
BNN Technology and Arsenal FC extend and expand partnership
Exclusive 'coach the coaches' partnership significantly expands
its reach in 2017-18 after the success of its early training camps
in China
BNN Technology (AIM: BNN), a London-listed Chinese technology,
content and services company, today announces a further extension
and expansion of its multifaceted partnership with Arsenal Football
Club. The Group becomes Arsenal's exclusive partner for delivering
a 'Coaching the Coaches' programmes in China, with an extra 450
coaches set to be trained in the new season following the success
of the first camp in the first half of 2017.
As a further step in BNN's strategy to support grassroots
football in China by developing large public participation
programmes, the Group announced on 24 March 2017 that its existing
commercial relationship with Arsenal would be significantly
expanded to focus on delivering unique content, developing coaching
programmes, providing 'money can't buy' VIP experiences for Chinese
football fans and offering competitions through online channels,
including the Xinhua News Mobile App. BNN successfully launched its
initiative by offering 250 Chinese football coaches the opportunity
to be trained by qualified Arsenal coaches in the first clinic held
in June 2017 in Beijing.
In the first half of 2017 more than 100,000 football fans
registered with BNN's Arsenal site for competitions, content and to
vote for nominees seeking selection for the training camps,
generating additional valuable consumer data. This extremely
encouraging response to the programme in recent months has prompted
the partners to expand the number of coaching places available to
up to 750 before the end of the 2017-18 soccer season, with a total
of three five-day camps, hosting up to 50 new coaches on each
day.
BNN will continue to provide a range of Arsenal content to its
online channels including manager interviews before games,
pre-match press conferences, weekly news bulletin videos, weekly
training footage, monthly bespoke coaching videos and three news
articles per week. In addition, Chinese fans will be offered
opportunities to win, through free-to-enter prize draws, fully paid
VIP trips to watch Arsenal play at the club's Emirates Stadium in
London, as well as competitions to win exclusive merchandise such
as Arsenal jerseys and signed footballs.
BNN's football-based initiatives form part of the Group's wider
data strategy, using content and services to attract users to
register with its sites and apps to create a broad marketing
platform based on high-quality user data. In recent months,
football fans have driven significant customer acquisition for the
Group to utilise across all of its sales platforms, including B2C
channels for student services, mobile top-ups, and higher margin
mobile bandwidth.
Darren Mercer, Chief Executive of BNN Technology, said:
"We are to delighted to now become Arsenal's exclusive 'Coaching
the Coaches' partner in China, further expanding our relationship
with one of Europe's most successful clubs. This development will
accelerate our activities supporting China's football ambitions,
while also delivering first class content to our online channels
and gaining further high quality data to utilise across our other
sales platforms. The success of the coaching programme to date has
exceeded all our expectations and we remain committed to football
as a driver of social engagement in China that will also strengthen
the base of our consumer focused operations such as our new student
platform."
Vinai Venkatesham, Chief Commercial Officer of Arsenal FC,
said:
"we understand the power football has to engage and inspire
across all ages and are delighted to have extended and expanded our
partnership with BNN to support the growth of grassroots football
in China further through their 'Coaching the Coaches' programme.
The growth of the relationship demonstrates our commitment to
China, with the partnership helping to deliver valuable content and
exclusive access to our millions of supporters locally while also
introducing BNN's services to a wider audience. We're looking
forward to seeing this next stage of the partnership flourish."
For further information, please contact:
BNN Technology plc +44 (0) 1565 872990
Darren Mercer, Chief Executive
Scott Kennedy, Chief Financial
Officer
Stephen Benzikie, Communications
Strand Hanson Limited (Nominated +44 (0) 20 7409
& Financial Adviser) 3494
Andrew Emmott / Ritchie Balmer
Mirabaud Securities LLP (Broker) +44 (0) 20 7878
Peter Krens 3362
About the Group
BNN Technology plc is a Chinese technology, content and services
company that builds long-term partnerships to deliver China's
citizens with value-added services, content and evolving
opportunities.
Listed on AIM since 2014 the Group principally engages in
providing technology to partners to facilitate fulfilment of
payments online and on mobile apps through partnerships or
affiliate agreements with corporate and key government partners,
and, developing digital content, both online and mobile. Through
its partnership with Xinhuatong and NewNet, BNN facilitates mobile
payments, through its technology platform, on the Xinhua News
mobile app in 12 provinces in China. The Chinese consumer shift to
'life on mobile' is only just beginning and BNN's platform
technology enables urban and rural communities across China to
access exclusive content and pay for more services online.
The Group employs nearly 300 professionals throughout China.
About Arsenal FC
Arsenal is one of the leading clubs in world football with a
strong heritage of success, progressive thinking and financial
stability.
Arsenal Football Club was founded in 1886 in Woolwich, south
London, before moving to Highbury in north London in 1913.
Arsenal has an impressive roll of honour: English League
Champions 13 times, FA Cup winners a record 13 times, League Cup
winners twice and European Cup Winners' Cup (1994) and European
Fairs Cup (1970) winners once.
In addition, Arsenal Ladies are the most successful English club
in women's football.
Arsenal's Manager since 1996 has been Frenchman Arsène Wenger.
Wenger is Arsenal Football Club's most successful manager. His
honours include three League titles, seven FA Cups and six
Charity/Community Shields, including two League and Cup 'doubles'
in 1998 and 2002.
For further information please visit: www.Arsenal.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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July 26, 2017 02:01 ET (06:01 GMT)
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